Life, 1926-05-20 · page 36 of 44
Life — May 20, 1926 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than satirical cartoons. The left side features an **Arrow Shirts advertisement** promoting "broadcloth shirts" with attached collars—a practical innovation for men's fashion of the era. Below it is an **Elco motorboat advertisement** encouraging leisure cruising as an escape from urban "seething traffic and dusty, sun-baked streets," appealing to middle-class aspirations for vacation luxury. The right side is a **Life magazine self-promotion** announcing special themed issues: Golf Number, Commencement Number, Broadway Number, and a "100 Per Cent. American Number" (July 1st). The cartoon mascot appears to be hawking these issues with patriotic fervor. A subscription offer at bottom offers ten issues for one dollar added to the coupon. The page reflects **1920s consumer culture**—emphasizing leisure, independence, and modern conveniences as markers of middle-class success. The tone is aspirational rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1T Pays TO INSIST ON ARROWS Broadcloth SHIRTS Or IMPORTED ENGLISH BROAD CLOTH OF PERMANENT LUSTER AND GREAT DURABILITY—WITH ARROW-MADE COLLARS ATTACHED CLUETT, PEABODY & CO. INC. MAKERS =< Ear away from seething traffic ~ and dusty, sun-baked streets + ERE’S the greatest sport of all— cruising over blue waters! Try it this summer...and you'll enjoy the finest vacation you have ever spent. Cruising is quite different from any- thing you have tried before. It takes you away from hot, dusty, crowded places... it brings new thrills and ad- ventures... itacts asa tonic for tired nerves and a jaded appetite. And you are independent — free to go where you please and do what you please. No trouble about hotel reser- vations. No worry about finding a place to eat or to sleep. For, on board your Elco Cruiser, you have a galley for real cooking.and plenty of comfortable berths for your family and your friends. Start planning now for a glorious season afloat, Write for Booklet L. PORT ELCO—247 Park Avenue—New York City Sales Office and Permanent Motor Boat Exhibit The Elco Works, Bayonne, N. J. Miami Distributor CLEMENT AMORY 118 North Bay Shore Drive Miami, Fla, os) Builders of Motor Boats for *4 Years Southern California, Distributor HOWARD MOTOR CO. 157 Hollywood Bivd. Los Angeles, Cal. Coming Strong! UR Special Number department reports a period of unprecedented activity. Ready for early delivery are four big super-issues of Lire, marking, as it were, the peak of the curly summer scuson. These are the GOLF NUMBER (May 27)—Witha soul stirring cover by CH. Sykes and a bagful of new shots at the game the Scotch couldn't keep COMMENCEMENT NUMBER Junc 34) —Gently kidding the academic year-end and ve olde kamp s With an BROADWAY NUMBER yi \ ust have fuin Street al cover by Garrett: Price 100 PER CENT. AMERICAN NUM. BER (july 1 c Spirit of °7 he jotistic Cover by Fred Cov per One dollar, added to the coupon below, will bring you these and six other indispensable issues of Lire. Ten issues in all—what could be fairer? * BULLETIN the May 6th issue of Lire early numbers, it is not too late to get then placing acheek in the box at the lower right- mand corner of the coupon below you will obtain ten issues of Lire beginning with the issue of May 6—«# complete set of Travel Contest: numbers If you 598 Madison Avenue, New York, N.Y. ten weeks, for which L enclose One Dollar . $1.20; Foreig comicbooks.com