Life, 1926-05-20 · page 3 of 44
Life — May 20, 1926 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a straightforward advertisement for Gorham silverware, specifically their "Fairfax" pattern flatware. The image shows an elderly craftsman (identified as Edward Fagan, a Gorham Master Craftsman) examining sterling silver pieces. The ad emphasizes Colonial-inspired design and superior craftsmanship, positioning Fairfax as the leading sterling pattern "in sales all other sterling patterns in the world." The copy appeals to aspiring middle-class consumers by associating the product with master craftsmanship and American heritage. Pricing is listed for tea spoons ($9.50 per six), dessert knives, and forks. This represents vintage brand marketing rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FAIRFAX by the Master Craftsmen Supreme in its Colonial simplicity, Fairfax EDWARD FAGAN, for thirty years a Gorbam leads in sales all other sterling patterns in the Master Craftiman of the = Durgin Division, Con world. It expresses that beauty so character- cord, N. H., giving the 4 fnal clearing t0 4 Pair istic of Gorham’s master craftsmanship. Your fax tea st. jeweler will gladly show you Fairfax in both FAIRFAX flat and hollowware. PATTERN in sterling silver Tea spoons 6 for $9.50 Dessert knives 6 for 19.00 Dessert forks 6 for 21.50 PROVIDENCE, R.1. @{Gi@) NEW YORK, N.Y. Member of the Sterling Silversmiths’ Guild of America PAMERICA'S LEADING SILVERSMITHS FOR OVER 90 YEARS 4 Ut Maienn Ave | New York. NY. Subecriptivn. $5 00. Vol, €] No GIT May 90. 1908 Betered an Second Clase Metter, Jom 3 Tira Fvinted to UST A“ Batered en Socosd Clana Matter tithe Feet Oeics Beet: Canada, Ueerighi inse. LIFE. G tne OSS Bae comicbooks.com