Life, 1926-05-06 · page 2 of 52
Life — May 6, 1926 — page 2: what you’re looking at
What you’re looking at
This is **not satire or political commentary**—it's a straightforward advertisement for Buick automobiles, likely from the 1920s based on the vehicle's design. The image shows a well-dressed couple in a Buick sedan parked outside an elegant storefront. The ad's message is aspirational: Buick owners supposedly enjoy such unwavering loyalty to the brand that they rarely consider competitors. The tagline "When Better Automobiles Are Built, Buick Will Build Them" emphasizes quality and prestige. The refined setting—upscale shopping district, fashionable clothing—targets affluent consumers. This represents typical vintage automotive advertising that associated car ownership with sophistication and social status rather than transportation practicality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The satisfaction of Buick owners is won by the unwaver- ing loyalty of Buick performance. Rarcly, do they even consider any car but Buick, when another car is necded. WHEN BETTER AUTOMOBILES ARE BUILT: BUICK WILL BUILD THEM The Better Buick comicbooks.com