Life, 1926-04-29 · page 40 of 42
Life — April 29, 1926 — page 40: what you’re looking at
What you’re looking at
This page is primarily a **Palmolive Shaving Cream advertisement** with supporting literary content, not political satire. The main ad features two businessmen in an office setting, with the standing figure presenting a tube of shaving cream to the seated man. The advertisement's appeal centers on **convenience and modernity**: it urges readers to postpone purchasing their regular shaving soap and try this new product instead, offering "10 shaves free" as an incentive. The copy emphasizes that "millions are discarding old-type shaving soaps" for modern shaving creams—positioning Palmolive as aligned with contemporary progress. The surrounding content includes humorous poetry ("Ballad of the Unique Gloom-Chaser") and a short dramatic sketch, typical of Life's satirical magazine format. **For modern readers**: This represents early 20th-century consumer marketing emphasizing novelty and lifestyle improvement, before such advertising techniques became ubiquitous.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
36 GENTLEMEN: The last few years have brought many new forts into people's lives. Palmolive Shaving Cream 1s one Millions are discarding old-type shaving soaps and turning to shaving creams. And Palmolive, we believe, is just the cream you want. We knew when we that we hard path to travel ost men were LIFE - Put off buying Shaving Cream a few days Accept, please, a 10-day tube of this | unique creation to try 5 new joys Maso ies Oo times. minute 10 SHAVES FREE and a can of Palmolive After Shaving Tale Residenta of Wisconsin should The Palmolive Company (Wis. Corp), Milwaukee, Ws THE PALMOLIVE {COMPANY | Del. CHICAGO Ballade of the Unique Gloom-Chaser O' To i © night that covers me the pit from pole to poh There's so far I can see One lonely jest that can ¢ My heart out of its ny den Begin the tale se my soul! It seems there were two [rishmen The drunk-at-midnight pleasantry You'll never get Nor will I offer or At absent-m ne to extol; le tee-hee nied profs. Soft coal Just: gives me grief. The clowns whose goal Is “Hamlet sal Tell this, and T wil aun a “It seems there were two Irishmen Fond Pat and Mike! they journ Earth may But they g ing frenziedly, and stroll scroll prank. The comic em; again and T find those so richly droll It seems there were two Irishmen L'Exvor Come, drink noble Erin How can she wane or per She gave the world th: troll, “It seen there were men... frntesahoari T! s strolling up ar scene is a lovely park. A man a wide Perhap, Startled, he They now st sig near a very ¢ hench with but one arm. lonely. De waking to ye id my © replies. It starts t say ‘Tam t IT am very bur rain a little, Curtain. wor you like a trip ope, with all expenses paid comicbooks.com