Life — April 29, 1926 — page 29: what you’re looking at

What you’re looking at

This is primarily an **advertisement**, not a cartoon or satire. The page promotes "Les Pastels Coty," a rouge (cheek cosmetic) product by the Coty cosmetics company. The ad features a stylized illustration of a woman's face in profile, representing the idealized beauty standard of the 1920s era—with defined features and fashionable short hair typical of the "flapper" period. The accompanying text emphasizes that Coty's rouge comes in eight shades designed to flatter "every type" of complexion, and that it blends seamlessly with Coty face powders. The decorative product packaging is shown at bottom left. This is a straightforward cosmetics advertisement from 1926, not political or satirical content. It reflects 1920s beauty marketing and women's cosmetics consumption during that era.