Life, 1926-04-29 · page 2 of 42
Life — April 29, 1926 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Sheaffer fountain pen advertisement**, not political satire. The decorative border and ship imagery serve as marketing elements rather than commentary. The ad promotes Sheaffer's "modern writing instrument"—a fountain pen desk set—positioning it as superior to "old-fashioned inkwells." The ship illustration appears purely decorative, emphasizing elegance and prestige associated with the product. Key selling points highlighted: lifetime guarantee, no dry points, ready-to-use design, and jade-green "Lifetime" pen models made from Radite (described as "practically indestructible"). The ornamental border styling suggests this targets affluent office and home users seeking status symbols. There is **no apparent political or social satire** on this page—it's straightforward commercial advertising from Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 Y) _ iS 6) POE Sheaffer has given the world a new idea The old-fashioned inkwell and its many inconven- lences are now things of the past. The Sheaffer foun- tain pen desk set is the modern writing, instrument. A fountain pen always at hand, ready for instant action. No caps to unscrew. And nevera dry point to annoy. A beautiful ornament for the finest office or home desk. The tapering, pens are full brothers to the now famous jade-green Lifetime—the pen with the white dot. Made of Radite,a new and beautiful material that is practically indestructible. And they are guaranteed for a lifetime. Let your dealer send one of these remarkable sets on approval—today. Prices $10 to $30, complete with Lifetime pens Regular Lifetime pen, $8.75, Others lower. SHEAFFER'S. PENS: PENCILS: SKR . W.A SHEAFFER PEN COMPANY comicbooks.com