Life, 1926-04-22 · page 24 of 40
Life — April 22, 1926 — page 24: what you’re looking at
What you’re looking at
This page from *Life* contains several satirical pieces targeting early 20th-century American culture: **"Like Father, Like Son"** mocks advertising industry jargon and commercialism. Young Aloysius trades his father's marketing "slogans" to a friend for a "market analysis"—treating language and ideas as mere commodities. His father, an advertising executive, complains the boy has "no merchandising sense," yet paradoxically praises him when he unwittingly creates a catchy slogan ("use a tractor"). The satire targets how advertising professionals prioritize clever phrases over substance. **"The Perfect Gold-Digger"** appears to be a brief comedic exchange about a woman demanding expensive jewelry, likely satirizing materialistic courtship and feminine greed—a common *Life* trope. **"Rhymed Reviews"** is a poem reviewing George Dorsey's evolutionary biology book, humorously suggesting humans are merely sophisticated collections of cells driven by hormones and base instincts, not the rational beings we pretend to be. It mocks both scientific determinism and human self-delusion about our own nature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOW DID FREDDIE, LOSE ALL HIS MONEY? LIFE - PREFERRED STOCK ? PREFERRED BLONDES Like Father, Like Son ITTLE ALOYSIUS, son of Lucius | Tupper, bustled into his father’s study just when the eminent ad. vertising authority w bed thought. “Run along you must not bother Daddy when he is busy with re- search,” admonished the parent 1 want hegged the boy “Why 8." replied the father What did you do with them?” “L traded them to Charley Blivvis for a market analysis that his father gave him,” was the report “What!” cried Tupper “Have you Who ever told you that one market anal: is worth three no merchandising sense at all 18 slogans—espectally slogans?” “Perhaps the market analysis sales appeal that Aloysius cou resist, Lu interposed Mrs. Tup- per, who had entered the room: “That makes no difference,” retorted the parent; “I work too hard for my slogans to have them bandied a that. I'm not a machine; with me time's a factor” ‘Oh, boy ! little cried Aloysius There's a peach “Tf time's a factor, use a tractor.’ gleefully he ran from the room “By George,” said Tupper beam: ‘the youngster's a chip of the old block.” The Perfect Gold-Digger ACK (i Ive lary T want it Rhymed Reviews Why We Behave Like Human Beings By George A. Dorsey Harper & Bros. Wis VER would have t nactive, amorous ameba By evolution come to be A Solomon or Queen of Thr h fish and reptiles hard to name , by Doctor Dorsey's show- He know But not or nearly, whence we came, > surely where were ge We build our splendid ey em ourselves 1m nac t we're With Hor Gon: nly groups of cells nones, LEndocrines and Ances Beq shapes of sea and wood . emo- a precious few, obler habits, Acq Are normal And folks lke me and you; are Menckens, some are We stru gh clogged by sloths, by pa blinded (The Doctor, even, isn't quite gle upward toward the light Inexorably open-minded) ; But if we'll think be We'll justify the Prot That set us going when st cracked In one sublime, creative spasm. We ve We're prone to aspirations and high, es and disagrees ings, Were shghtly crazy, which is why We misbehave like human. beings. Irthur Gu man, Infinitesimal VW ILLIS: A million germs live on the head of a pin WEY doesn't France make a ruling that ifa of her citizens gets the premiership three times he can keep it? comicbooks.com