Life, 1926-04-15 · page 5 of 44
Life — April 15, 1926 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political content. It features Gorham Manufacturing Company, a major American silversmith, promoting their "Cinderella" pattern of flatware. The image shows Fred E. Coppages, a Gorham Master Craftsman with 20 years experience, chasing a decorative Cinderella teapot. The accompanying text emphasizes the pattern's "exquisite grace and delightful decoration," developed over five months from artistic conception to production. The Cinderella reference is purely aesthetic—evoking elegance and fairy-tale charm for luxury silverware marketing. The advertisement positions Gorham as "America's leading silversmiths for over 90 years," targeting wealthy consumers through Life magazine's readership. No political or satirical content is present; this is straightforward luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a} ed E. Coppage, for 29 years a Gorham Master Craftsman, chasing a Cinderella Tea Pot CINDERELLA The Master Crafisman’s newest production CINDERELLA In five short months this latest achievement PATTERN of the Master Craftsmen has grown from Tea spoons 6 for $9.30 an artist’s conception to one of Gorham’s pesctprategl eae most favored -patterns. Of exquisite grace and delightful decora- tion—to see Cinderella is to understand its phenomenal reception. Your jeweler will gladly show you Cinderella. GORHAM PROVIDENCE, R. I. ade NEW YORK,N.Y. AMERICA’S LEADING SILVERSMITHS FOR OVER 90 YEARS Member of the Sterling Silversmiths’ Guild of America comicbooks.com