Life, 1926-04-15 · page 2 of 44
Life — April 15, 1926 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial satire. It advertises Duco, a car polish/finish product made by DuPont Chemical Engineers. The design features a central photograph of a vintage automobile surrounded by logos of American car manufacturers from the era (Cadillac, Chevrolet, Nash, Buick, Packard, Franklin, Studebaker, etc.). The ad's pitch emphasizes Duco's durability: it withstands harsh conditions (mud, rain, salt, oils) and maintains shine better than competing finishes. The text notes Duco can be applied at "Refinishing Stations" and that DuPont's chemical expertise created this superior product. The tagline—"There is only ONE Duco—DUPONT Duco"—claims market dominance. This is vintage industrial advertising showcasing American manufacturing confidence, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Franklin | Through shine and shadow ... the beauty of DUCO endures Drive where and when you wi +. over mud-whipped, rain- splashed roads . . . the luxurious beauty of DUCO smiles at expo- sure, and defies the elements. Your new car may bring you the enduring beauty of DUCO ... you will find it used on the most desirable motor cars of the year. Or your present car may be made beautiful with it... for there is a DUCO Refinishing Station conveniently near you. your car deserves DUCO UCO should not be confounded air,alkali dust... even hasty cleaning ..+ with any other finish + It was Duco’s rich lustre withstands all these. created by du a » A little Duco Polish No. 7 is all that is and was nly because Of — feeded to wipe away Traffic Film, and the cent nce of the duPont — seyeal the enduring beauty of Duco. organizanon, E. I. du Pont de Nemours & Co., Inc., Chemical Products Division, Parlin, N. J., k down” under the most extra: Detroit, Mich., Chicago, IIL, San ary usage Francisco, Cal., Everett, Mass., or The punishment of daily driving ir Flint Paiat & Varnish Limited, Toronto, weathers... heat, cold, oils, Canada, ¢ other finishes, Duco does not There is only ONE Duco — DU PONT Duco comicbooks:com