Life, 1926-04-08 · page 50 of 52
Life — April 8, 1926 — page 50: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire. It consists of: 1. **"Do Your Spring Shopping" advertisement** promoting Scribner's Magazine's Fifth Avenue shopping service, managed by Virginia Walton. The pitch emphasizes shopping "early," "easily," and "often" through mail-order convenience. 2. **"The Important Business" piece** by Bill Sykes—a humorous list of mundane street scenes (window replacements, traffic violations, sign painters) that supposedly detained a board of directors' meeting for 90 minutes. The satire gently mocks how easily business gets disrupted by trivial urban spectacles. 3. **"What Have You?" and other fiction fragments**—short story excerpts unrelated to satire. 4. **"Talking It Over in 1880"** excerpt—a period piece contrasting marriage prospects then versus present day. The page lacks political cartoons or pointed social commentary. It's a typical Life magazine spread mixing advertising, light humor, and serialized fiction—aimed at middle-class readers interested in consumer goods and entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DO YOUR SPRING SHOPPING THROUGH Upyivia [belly of scxsvwer's MaGazine « Shop Early Remember all things that were said to you in November about shopping early—they are just as applicable now. The last of May and the first of June is the time of greatest upheaval in the calendar. You will have many things to buy. Why not get them on Fifth Avenue? Consult Virgima Walton of Scribner's Magazine. She can tell you where to go for this and that and she will purchase anything you have on your mind Shop Easily Once addicted, shopping by mail is the most pleasant of habits. The process is simply to write Miss Walton, either for something you have seen illustrated on a shopping page in the Fifth Avenue Section of Scrimner’s MaGazine, or for something you ha cided you need all by yourself. If you know th of your purchase, send her a check or a money not, Miss Walton will let you know the cost after she has looked through the shops. « Shop Often Never feet bashful about calling on the services of Miss Walton. Nothing delights her like a familiar name. She is a friend to thousands and you should be among them. As Pithon was to the nd ot Goshen, so are the shops of New York to the Western Hemisphere. Virginia Walton buys for the wise in Caracas, in Topeka, and Murray Bay. The Cfifth Avenue Section of oscrtbner’§ Magazine =| V The Important Business That Detained the Chairman and Kept the Board of Directors W Ninety Minutes A\SEANG of riggers towering a large safe from the tenth floor of a aiting for building. A shattered plate-glass window being replaced A passing fire-engine. le of a traffic officer lecturing an offending motorist. The rare specta The sidewalk vendor with an arrest- ing line of chatter demonstrating his pocket X-rays. The never-emptying pitcher of grape juice in a drug store window Two facetious sign-painters on a roof m lacing the decimal point in the price of a popular car, much to the amuse- ment of the crowd below. Bill Sykes. What Have You? H sat staring at the pale syrup in the little glass. One ounce, just one ounce, would be enough. The boys in the office would stare curiously at his empty chair sld tell how » him at the Shriners’ last night, Ia dr They w » jesting, tak nk with the best of them. They would repeat the story he had told, the one about Charlie’s Aunt and the Trav- cling Man. Or would ; they perhaps they think it was too sad to repea were decent boys, those friends of his. He had liked them all, he had been with them, until that when something happy moment Jeep down inside him seemed to snap, and he knew that he must do it The time had come. A single swal- low out of that glass, a single act of physical courage think of It was frightful to Perhaps there were easier -kari, Cleopatra's asps, nitro- But this was his way. He had chosen it, and he would follow through. He stretched out his hand and, though his fingers shook like the knobs of a vibrator, lifted the glass, and held it for a moment against the light. What secrets gloated in that fatal syrup! Life and despair, sickness and dreams, the malady of love. Simple things after all. An ounce from the apothecary’s could summon or dismiss them. The glass was cold against his lips. He tilted it, t gasp his face bedewed with triumph... Talking It Over in 1880 “PF you don't accept him you'l ably be an old maid. You're gulped, coughed, spat, and } aweek, You could live in luxury. And he has a horse and buggy I don't Not for some minutes was he to dis- The stuff in the glass I cover his mistake. Twenty your ow what's the matter with the girls ti any younger ay. Who wants to marry twenty-two or -three? You can't afford | He's forty years G was not castor oil after It was arsenic. Ni wadays. In my time a prize like ert would never be kept dangling.” M en Busch, to wait any longer aos Ultimatum HE (after the quarrel) old. You couldn't ask a better age You'll look his age whei ‘or the next five | ou're twenty | years you'll T CHER: Willie, recite the First look younger than he does. Five won- Commandment derful years. He earns thirty dollars Witte: Thou shalt not drink. And you needn't expect me to meet you at five. the usual place to-morrow. there I won't come! If you are OUDM TERWINAL PRONTING CORPORATION BROOKLYN. KEW YORK comicbooks.