Life, 1926-04-08 · page 48 of 52
Life — April 8, 1926 — page 48: what you’re looking at
What you’re looking at
This page satirizes American Prohibition and its perverse social consequences. The left side features aspirational travel advertising—a Canadian Pacific cruise promoting exotic Asian destinations as escapist fantasies. The irony is intentional. The main article "I Wonder" by R.E.D. presents a darker commentary: the author worries his son will become either a bootlegger (illegal liquor seller) or a Prohibition enforcement agent—both criminal enterprises offering easy money through corruption. He similarly anticipates his daughter becoming a female bootlegger, noting women face "little real danger" running illegal alcohol operations from apartment hotels. The satire's bite: Prohibition (1920-1933) created widespread criminality rather than virtue. Honest livelihoods pale against lucrative illegal options. Even physicians and druggists must obtain whisky through bootleggers, risking poisoned liquor that could blind consumers. The piece mocks Prohibition's fundamental failure—it didn't eliminate drinking but criminalized society, corrupting enforcement officials and normalizing criminal enterprise among respectable citizens.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
you buy a ticket! BRASS-TRIMMED chest with butterfly hinges— and inside it, Korea—quaint hats and dizzy temples, white beaches and all....a wee statue of the Godd of Mercy — a fan, a tortoiseshell comb, a string of pearls, a bit of golden enamel like a frozen sun- set cloud—Japan! Kingfisher feathers, brilliant as jewels in sil- ver —lacquer like rubies — jade, coral, gold—mandarin ckains, embroideries—brass—acres and acres of silk that ro!ls in a ball and comes out uncrushed— Shanghai, Hong Kong. These are the things that you find in your trunks when you're back from your trip. And wrap- pedaround themare thememor ies—the little clear-cut pictures of twisted streets, scented shops, the moon over strange hills, the temples of incense and old gods, the eyes that smiled at you but couldn’t speak... You'il be wiser than your self—and happier. And you'll never run ott cf stories—not in your whole life. So first—you buy a ticket! But you know its a Magic Car- pet.... And you walk right on! 10Daysto Japan Then China and Manila Largestand{astestships on the Pacific—the 4 Empresses— sailing fortnightly from Van- couver. Offices in all Large cities including New York + + 34 Madison Avenue Chicago + + 71 East Jackson “67 Market Street 141 Se. James Street San Francisco . Montreal , WORLD'S GREATEST TRAVEL SYSTEM LIFE 1 Wonder | HAVE been wondering for some time now just what type of law- will be when he is ready to go out in the world, Will he be content simply to flout the Prohibi- tion statute in the usual manner of hoi polloi, or will he, excited by the lure of breaker my boy easy money, take to the two profes- sions now making it—bootle Prohibition enforcement? He is telligent boy, well able to follow a chain of reasoning to a logical conclusion. Will he be content to mak in the normal manner, or will for the money that, I know and as every one who is willing to look things in the face knows, floats about in gobs under present condi- livelihood ¢ gO out as you know and tion The Prohibition agent has a pleasant life. Perhaps my boy will take that up. Plenty of money for shutting his cyes at the proper time, plenty of liquor ‘or your Prohibition wall the wiles and can easily detect a spurious label or bottling job. And all this velvet in addition to his modest salary; just for the price of his honor. The boot other hand, has a bit more excitement, which appeals to youth. My boy ad- mires daring; perhaps he will even go and of the best; ugent soon gets to of the bootlegging trad ager’s life, on the in for hi-jacki And your girl; what will she do? There is a wonderful opportunity these cr. There days for the woman bootleg; is very little real danger in the game if she is content to make a little easy Think of the women who y are otleg, houses and hotels. pine to- y ig in apartment The profits of course are not so large as those of the out- side bootleggers, but they amount to a considerable total, and women have more patience than men. But perhaps my boy and your girl will become ill, and the family physician We will go to the drugstore in the best of faith, get will prescribe whisky the prescription filled and administer it Unfortunately, the druggist, who has imate allow- long ago used up his 1 ance of liquor in the filling of such prescriptions, has filled ours from the from his bootle My boy they may only I there are pla Some bootleggers give latest” shipment er, and it is not good liquor. nd your girl may not go blind, and after for the blind. quite a bit to charit I wonder. R: BL Grandma Frietchie OB, if you please, This old gray head. For I must be In style,” she said. pr? It’s here! Among sky-high peaks —near big glaciers and spun-glass waterfalls — tingling in early crisp mornings—in the breath | of firs—around the campfire. And — You and I, the professor, the college boys and the girls, can come to ride end climb and take these mountains straight — without hurting anybody’s bank account. 9 Bungalow Camps—with pep—ramping for a canter—and to take heme. Pick ours — or take all. Ask for Bungalow amp Booklet and rates—mention B. C.6 Canadian Pacific Hotel Department, Windsor Station, Montreal 8) | Another Name for the Editor 'ARMER: I must hurry send my bull to the slaugh AvtTHor: long and house. Oh, then you are one of us? es = ARYLAND'S servation of shad will come as a agitation for con- surprise to those who believed that the restaurant expedient of hiding it under a small piece of bacon would do the trick Clark’s Famous Cruises BY CUNARD LINE BIG NEW OIL-BURNERS # at rates including botels, guides, drives, fees, NORWAY wrorrennanca MEDITERRANEAN 53 DAYS, $550 to $1250 | ss “*LANCASTRIA” JUNE SO | Includes. Lisbor Italy, Riviera ‘otland, Berlin ( 's great cruise s Tangier, Algiers, n, Norway Fjords, is, London), repeating cess. Spain, Swee Books now open for the following 1927 cruises | Feb. 5, South America and ¥ Mediterranean in Combination 86 days, $800 to $2300. Jan. 19, Around the World Over four mos., $1250 to $2900. | | Jan. 29, To the Mediterranean | 62 days, $600 to $1700. | FRANK C. CLARK, Times Bidg., N. Y. INSIST UPON | KEMP'S BALSAM| FOR THAT COUGH!’ comicbooks!com