Life, 1926-04-08 · page 45 of 52
Life — April 8, 1926 — page 45: what you’re looking at
What you’re looking at
This article by Tupper Greenwald satirizes a minister who delivers an Easter sermon obsessed entirely with parishioners' **high-fashion clothing** rather than spiritual matters. The joke: Instead of preaching Christian values, he spends an hour complimenting women's designer outfits—mentioning specific fabrics (Poiret faille, mauve gaberdine, crepe romain) and accessories (Bangkok hose, Irish lace). He's so consumed by materialism and vanity that his "sermon" becomes a fashion commentary. The satire targets **1920s consumer culture** and religious hypocrisy—how wealthy congregations prioritized displaying wealth over genuine piety. The minister's fawning compliments about "beige kids" and "satin-back" garments mock both shallow religiosity and the era's obsession with conspicuous consumption, especially among fashionable society women. It's biting social commentary on commercialism disguised as spirituality during the prosperous Jazz Age.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Peshiocable At last something like a hush filled the church, The minister broke off, gazing thoughtfully at the bright Easter morning sunlight outside, and glanced app gly over his fashion- able congregation. “My friends,” he began in a voice throbbing with great good- nature, “at this season happiness ever bubbles in our hearts. I see it on your faces. You ladies are just—visions. In your Poiret twill failleur, Mrs. Wol- gus, you look surpassingly slim. There's elegance, too, in your delicately tinted mauve gaberdine, Mrs. Falz. And Miss Plinter, how I dote on those beige kids you're wearing! Tres chic. De- cidedly new are all these froc the daintiest smockings, pleatings, shir- rings, embroideries, laces and lingerie trimming features. I just love that satin-back Mrs Trush. Or is it crépe romain? Ex- quisite, my dear! Mrs. Flimpstone, yours is quite le dernier cri in feaux, Petaline braid, eh? Oh, lovely! And your hose! Gorgeous—such a dear, sheer effect! Too cunning for word your bangkok, Miss Blosphill. I'm positive that edging on your blouse, Miss Gerkin, is Irish laceo—charmant! And Mrs. Borple, that basket-weave flannel—” In this vein the good man talked for a full hour, and then he said “The choir will present a special Easter program, beginning with ‘Alice Blue-Gown,’ Blue is new, of course. ‘Alice Blue-Gown’ will be followed by ‘That's Where My Money Goes—Buy- in’ My Sweetie Clothes.’ You will please refrain from applause, for, after all, this is a church, you know...” nis crépe you have on, Tupper Greenwald. The Libido E was the most nervous, high- strung man imaginable. He had a noise complex. If the baby cried he downstairs and shut himself away. He walked out of the house if his daughter started to practice her music lesson. He discharged the serv- He fired his chauffeur if he ground the gears. He wouldn't have a typewriter in his office and he had his telephone bell muffled. A back-explosion on a truck completely unnerved him, And yet—h« would stand indefinitely and watch a riveting machine in action. DH. B. went ants if their shoes squeaked. UDOLPH VALENTINO says he has bet $50,000 with S. Manuel Reachi of Paris that he will not marry before 1930. Should he do so it would seem to give an everlasting quietus to the argument that two can live as cheaply as one. Tl Wier you leave for Europe you need not leave American banking service behind you. other cities abroad, the offices of this Company afford our cus- tomers and holders of Guaranty Letters of Credit the facilities For, in London, Paris, and of American Banks with American methods. Guaranty Letters of Credit are recognized as a premier means of carrying funds for a foreign trip. of Credit you can obtain cash at any of our offices and our more than 10,000 bank correspondents throughout the world, and also avail yourself of their varied services. Ask your own bank, or this Company direct, for a Guaranty Letter of Credit. Our booklet, “Banking Facilities in Europe’, will be sent you on request. Guaranty Trust Company of New York 140 Broadway | Fifth Avenue and 4th Street LONDON PARIS BRUS: ELS The Perfect Stenographer SHE knows how to be pretty with o lowering the efficiency of the She always fears the boss has ast stepped out, even when he has stepped in. She knows that bookkeep- ers should be seen and not heard. She learns to recognize the telephone voice of her employer's wife before she learns where to hang her hat. She knows how to correct the chief's grammar while making him think he is a Shakespeare. She knows a little yearning is a danger- ous thing. McC. H. Madison Avenue and 60th Street LIVERPOOL “EVERYBODY MAS AN AUTO NOW; Tf DON'T SEE NOW YOU CAN SELL ANY ‘MORE “Leckity, —Le With a Guaranty Letter Ac HAVRE ANTWERP NTS STILL MAPPEN.” de Mlustré (Paris). comicbooks.com