Life, 1926-04-01 · page 6 of 46
Life — April 1, 1926 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising content disguised as social satire**. The sketch depicts fashionable women at the Park Lane, with a humorous dialogue about a "Clicquot Club Cobbler" drink. The joke is straightforward: Joan asks why this expensive beverage is called a "cobbler" (a mixed drink), and Elaine responds it's "good for your soul, silly"—a lighthearted mockery of health claims marketed alongside alcoholic beverages. The secondary text from Kurt Randig, maître d'hôtel of the Park Lane hotel, promotes the **Clicquot Club Pale Dry Ginger Ale** and its "Cobbler" preparation, emphasizing flavor and mixology craft. This is **branded entertainment**: using satirical magazine content to advertise a specific product to affluent readers frequenting upscale establishments.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| } | | | \ | | | | | | " | | | | Joan (idling a few busy moments at the Park Lane): | “WHY DO THEY CALL THIS PRICELESS DRINK | A CLICQUOT CLUB COBBLER?” | . veo. ° pe ° : i} | Elaine (who thinks “flappers” lived in Victoria’s reign): | “BECAUSE IT’S GOOD FOR YOUR SOUL, SILLY.” | | AT THE PARK LANE |] | | Kurt Randig, maitre d’hotel of the Park Lane, says: { 1] “A secret? But two secrets. First, the delicate flavor of | the Clicquot Club Pale Dry Ginger Ale. Nothing is just like it. Second, it is the art with which we compose the Oa Cobbler. Voila! The delicious Clicquot Club Cobbler.” . . . The Clicquot Club Company, Millis, Massachusetts. | | | | = ee comicbooks.com