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Life, 1926-04-01 · page 39 of 46

Life — April 1, 1926 — page 39: what you’re looking at

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Life — April 1, 1926 — page 39: Life, 1926-04-01

What you’re looking at

This page is primarily **advertising and reader correspondence** for Edgeworth tobacco products, with literary reviews as secondary content. ## The Main Content: The dominant feature is an **extended advertisement for Edgeworth pipe tobacco** disguised as charming reader letters. The "What becomes of the empty tobacco tins?" section presents anecdotes from supposedly satisfied customers—a railroad worker, Egyptian traveler, telegraph operator, and New York subway advertiser—all describing creative uses for empty tins. This is classic early 20th-century **advertorial strategy**: authentic-seeming testimonials that normalize the product through user stories. The right column contains book reviews of contemporary literary works by female authors (Princess Bibesco, Harvey O'Higgins), establishing *Life* magazine's intellectual credibility alongside commercial content. ## The Satire: The humor lies in the absurdity of the tobacco-tin anecdotes themselves—placing tins in Egyptian tombs, using them as Morse code amplifiers—which simultaneously mock consumer culture's waste while promoting consumption. This reflects *Life* magazine's satirical tradition of lampooning American consumer behavior and advertising excess.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

What becomes | of the empty — tobacco tins? | Of course, to most people an empty | tobacco tin is just something to throw away. But there are exception: A railroad fireman started Edgeworth tins on the Ameri as a sort of shrine, he says. F and employees, according to h caught the spirit and the pile grew fast. Another smoker writes from Egypt that he has scattered Edgeworth tins along the Nile and succeeded in placing one in the innermost chamber of a Pharaoh's tomb. | A telegraph operator says he uses Edgeworth tins as amplifiers for the Morse code that comes in over his vari- ous wires, Still another use is brought to light | by Mr. L. C. Quinn of New York. He New York City Larus & Bro. Co. Richmond, Va. Gentlemen : tle scheme | have to help the game along. When 1 t pipeful from the blue it up in some conspic: it may be seen by pa: e subway or elevated or in an office window where — | may have their attention mutely drawn to this very good smoking tobacco, which I have been using for eleven years. Maybe other members of the Club would like to follow suit when they have an opportunity. Yours very truly L. C. Quinn. To those who have | never tried Edge-| worth, we make this offer: Let us send you free samples of | Edgeworth so that | you may put it to the pipe test. If you like the samples, you'll ike Edgeworth wherever and whenever you buy it, for it never changes in quality. Write your name and = ad- dress to Larus & | Brother Com- 21st Street, Richmond, | pany, 16 P. S. Va. ‘Weill be grateful for the name and | address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all ur | chasers. Both Edgeworth Plug Slice and Edgeworth Ready: Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between | sizes. | To Retail Tobacco Merchants: If ur jobber cannot supply you with Edgeworth, s & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth ready-rubbed for the same price you would pay the jobber. ur radio—tune in on WRY. [ Ricken ond, Va.— the Edgewor *] Wave length 256 me station, L IFE * Life and Letters THE Py are 1 incess Bibesco’s short stories t hali bad, and that be damning with faint pra gh some of am sorry even the them come off, the Because, don't quite ‘ reader does t xo entirely ¢ It is as if npty away the Princess al s aimed at the church steeph 1 occasionally hit the roof. I remember “The Whole S$ lection wh 1 now (Putman), comes h proves what a woman of the world pos- sympathy and a typewriter—car sessing and imagination— do if she makes mental notes as glides throug life. Her backg s and settings are quite likely to. be chat and plausible, and her dialogue not too far removed from th tualities of polite experience. In this how much morg delightful to write as one having authority, and not as the scribes ! LARA BARRON,” by Harvey O'Higgins (Harper), is one of the most interesting novels I have ever read It ha whose singleness of purpose ai for its heroine young woman speed in exeeut feel like a spi in the Disgusted with the de n will make every one of you less good-for-1 conduct of y own al te envir ment into which her family, after bet- ter days in Canada, has Mary x comes to New , takes a Bar- and works a cheap restaurant to writer men She is uninteresting and lacks ure a waitress in up from a famous feature 1 leader in the woman's move- and u Il capacity for emo: tractive, tion or pl a white light be within ber soul which removes moun. tains to the extent of getting furniture delivered the day she orders it, And somehow Mr keep you what happer O'Higgins mendously cor s to her. manages to ncerned as to a \ OMEN: AN INQUIRY,” by Willa Muir (An the same title the supremacy in Mencken's “In Tt points « always: made pf), goes over old ground gested in its thing to disturb its field of H. L Defense of We that about women, without doing men. generalizations are and never about men except in classes. For i of jus women cannot be stance, women have no sense « trusted with political power all the better for a stick, It does not, however, quote the are a good b with old propos which Men are different, but alike.” Baird L every woman Mh knows, bands are HERE the horse. was one thing to be said for u didn’t have to waste good alcohol to keep him from freezing | The Sweetest Pipe In The World Get more pleasure from pipe smoking smoking a better pipe! In Mili bowl, hand-fashioned of century Italian briar, are years of solace ar satisfaction. There's beauty in its grace- ful contours. And from the very puff, you'll knc it w why thousands call Milano comes in 37 smart shapes, smooth finish, $3.50 up. Rustic models, $4.00 up. Allare vd”? for your protection. Look for the White Triangle on the stem Ws. DEMUTH & CO 230 FIFTH AVENUE, NEW YORK MILANO “CThe Insured Pipe? comicbooks.com