Life, 1926-03-25 · page 6 of 40
Life — March 25, 1926 — page 6: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page** but rather a **straightforward advertisement** for the Mimeograph machine, placed in *Life* magazine. The ad's "Big Building" headline uses a business argument rather than humor: it claims that companies fail to grow because leaders think too small and lack proper tools. The Mimeograph—a duplicating machine for copying letters, forms, and diagrams—is presented as a practical "tool of success" that enables high-volume output at low cost without requiring skilled operators. The image shows the machine itself. The ad directs readers to request booklet "W-3" from A.B. Dick Company in Chicago for case studies of business growth. This reflects early 20th-century industrial advertising emphasizing mechanization and efficiency as keys to American business expansion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BIG BUILDING It is apparent to everyone who thinks, that many businesses fail to grow big because the men who run them cut their patterns too small. They fail to see the necessity of including within their schemes of operation the tools of success. The Mimeograph has played an important part in the growth of many of the remarkable suc- cesses of America. Some of Industry’s most important activities would not have been practical without its help. It is the incomparable duplicator of all kinds of letters, forms, blanks, diagrams, etc., doing its work at high speed and low cost. Thou- sands of fine imprints it turns out hourly, under pri- vate supervision, and with no particular skill needed for its operation. Let booklet “W-3,” which will be sent on request to A. B. Dick Company, Chicago, show you how it has helped others to build in a big way. MIMEOGRAPH comicbooks.¢om }