Life, 1926-03-25 · page 35 of 40
Life — March 25, 1926 — page 35: what you’re looking at
What you’re looking at
The left side features a satirical advertisement for *Life* magazine itself. The cartoon shows a small figure standing triumphantly atop a globe, captioned "The World at Your Feet"—a humorous exaggeration of the prestige supposedly gained by subscribing. The text mock-seriously claims that reading *Life* will make one's "friends" and "family" think better of you, and that subscription grants membership among "the Human Race" as an "exalted member." This is self-aware satire: the magazine is ironically promoting itself by inflating the social status supposedly conferred by readership. The right side consists entirely of advertisements for motor boats, floor varnish, and other products—typical magazine filler of the era. The page's humor relies on understanding that *Life* was a satirical, middle-class publication whose readers appreciated ironic self-promotion. Modern readers might miss that this exaggerated pitch for subscription was intentionally absurd entertainment, not sincere marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The World at Your Feet A delightful sensation We can’t all be Congressmen, or Amund- sens, or Mussolinis, or Marion Talleys But there is a delicious sense of having arrived, made good, rung the bell, and otherwise qualified as an exalted member of the Human Race when you enroll as a regular reader of but rare Lifre The world—your friends, your family will think better of you for having done it You'd be surprised Never was there a more propitious time to try the experiment than Now. Our big spring line of Special Numbers includes the EASTER NUMBER (Out Next Week), also the TRAVEL, CLEAN BROADWAY, MOVIE and COM- MENCEMENT Numbers—all available under our special subscription offer—Ten issues for a Dollar Obey That Impulse! Just cut out the coupon below. Mail it to us with your dollar, and enjoy the sensa- tion of being on the top of the heap for ten glorious weeks LIFE 598 Madison Avenue, New York, N. Y. Please send me LIFE for ten s. for which 1 encla Foreign, $1.40) (107) By the year, $5.00 (Canadian, $5.80; Foreign, $6.60) Cruising ‘i ure,”* PORT ELCO — 247 Park Avenue — New York City Sales Offices and Permanent Motor Boat Exhibit The Elco Works, Bayonne, N. J. Builders of Motor Boats for 34 Years Miami L HOWARD. CLEMENT AMORY MOTOR BOAT CO, MB North Ba: r G57 Hollywood Biv Miami B Los Angeies, Cal, Distributor MOTOR BOATS} The outstanding superiority of Liquid Granite Floor Varnish is an established fact---not a mere tradition like the roman- tic story of Raleigh. Here is varnish that wears. On floors it endures millions of steps. On woodwork it lasts for generations. Liquid Granite costs you no more than less durable quality. You profit by insisting upon it! P. S. For more about Raleigh. see Cham- bers Encyclopedia, Vol. VIII, P. S68. ERRY BROTHERG Varnishes Enamels Stains Walkerville, Ont. Detroit, Mich, comicbooks.com