Life, 1926-03-25 · page 3 of 40
Life — March 25, 1926 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **advertisement** for Packard automobiles and Budd-Michelin wheels. The page announces that Packard (both Six and Eight models) now includes all-steel Budd-Michelin wheels as standard equipment. The ad emphasizes practical benefits: the wheels are durable, can be changed in minutes, hide the brakes from view, and are safer than collapsible alternatives. The "Goodbye, buggy wheels" tagline suggests these modern all-steel wheels represent progress beyond earlier wooden-spoke carriage wheels, positioning Packard as technologically advanced. This is product marketing, not editorial satire or political commentary — typical of Life magazine's commercial content during the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Budd- Michelin Wheel NEWS ITEM .. . Budd-Michelin All-Steel Wheels are now standard equipment on all models of the Packard The All-Steel Wheel with an exclusive convex form that increases resilience —that gives the brakes better pro- tection against mud and water and dust —that hides the brakes from view A demountable wheel—one minute to expose a brake for adjustment—three Budd-Michelin Wheels . both Six and Eight minutes to change to the spare tire car- ried on the extra wheel in the rear. No rims to remove. Just a few turns on the self-locking nuts at the hub. A safe wheel — it collisions. can’t collapse in A clean and beautiful wheel, stream- lined—an aristocrat, like the rest of the car. . the last step in making the motor car completely modern WHEEL COMPANY Detroit and Philadelphia Gonilye buggy wheels’ GE athe PS. se ATT Weeks See oe act of Mar beng c ea Sheree seit Se Es reek oes page Camaae agrrtatas ive LPR, te aoa SOR AES eek LE ee comicbooks.com