Life, 1926-03-18 · page 6 of 44
Life — March 18, 1926 — page 6: what you’re looking at
What you’re looking at
This page combines **advertising and satirical content** from Life magazine. **Left side:** A Caron Corp. perfume advertisement featuring two French fragrances ("Love Only Me" and "Black Narcissus"), signed by what appears to be a celebrity endorser. **Right side:** Two satirical pieces: 1. **"The Failure of Knowledge"** - A joke about a young executive whose boss tells him that subordinates won't respect him unless he displays superior knowledge. When the executive later spells out accounting abbreviations to seem knowledgeable, his stenographer responds dismissively that businessmen solve crossword puzzles, implying his pedantic display is pointless. 2. **"Letters of a Modern Father"** - A father congratulates his son on the college publication's suppression, suggesting his athletic achievement (making the football team) is more impressive than academic credentials. Both pieces satirize workplace pretension and misplaced priorities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Failure of Knowledge executive dashed into seated himself at his pressed the buzzer but times. This announced his de- that a sten apher wait upon him He had just returned from an ex- ccutives’ mecting. “Don't be too mod- est,” the speaker, a very, very big. ex- ecutive, had ed. Ti be afraid to let ¢ don't you know They won't respect you unless you show ‘em you know more than they do.” The buzzer sounded twice. This an- nounced that the executive was “Let phe and we find that tl imperceptible—I'll spell congruity; ‘m' for monocular ; perspicacious ; ‘ce’ recapitulate; ‘c’ for circumvolution; ‘e’ ‘p’ for propitiation; ‘V for imperturbable ; for luminifer- extemporaneous—imper- ceptible—therefore we...” “MyGawdl was grapher told h “Who said business men is live guys? They took up crossword puz- zles this noon, I cut ‘em out a year ago.” Gerald Cosgrove. Letters of a Modern Father M* DEAR Son: 1on as T read in the Nege monthly had been ed I sent you the of con ion, I know how happy you must be as editor of the publication I well remember my first real col- nph, when, after three years of trying, I finally made the footb: team. The coach put me in for last minute of play of the last of the season with the score sixty- to nothing against us. In that n I received a broken collar bone and con- ions of the scalp. But I recall that I rushed to the telegraph o wired my father that I I must have been alt as you are now with pressed issue. I know this has been your ambition ever since you entered college. I am glad the suppression you have so de- servedly won is by the Post Office De- partment and not merely by the faculty. That makes it so much more impressive. N'AIMEZ QUE MO! LE NARCISSE NOIR Now if they would just fine you and lock you up you could graduate in June ‘ove Only Me) (Black Narcissus) knowing that your college carcer had ’ been an unqualified success. CARON CORP. 389 FIFTH AVE.. NEW YORK OUR] ATERCTIONATS i ae comichooks.¢ m