Life, 1926-03-18 · page 42 of 44
Life — March 18, 1926 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not political satire. The dominant feature is a **Bayer Aspirin advertisement** emphasizing the brand name and listing ailments it treats (headache, pain, rheumatism, etc.). The ad stresses buying only genuine "Bayer" packages with proven directions—likely reflecting post-WWI trademark concerns, as aspirin had become a generic term. The **"Enthusiasm" section** appears to be a salesman's testimonial about enjoying business travel and client interactions—standard early-20th-century advertising copy celebrating the salesman's lifestyle. The cartoon labeled **"How the Alps Were Named"** is a visual joke: it shows figures exclaiming "ALP!" while apparently tumbling down a mountainside, punning on the mountain range's name through their exclamations. The **right column advertises Life's "Tropical Number"** with cover art by Miguel Covarrubias, promoting magazine subscriptions. This section includes actual satirical content from Life's editorial side, though the specifics aren't detailed here. Overall, this is a **magazine page mixing commercial ads with light humor and self-promotion**.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAY ‘*BAYER ASPIRIN” and INSIST! Proved safe by millions and prescribed by physicians for Headache Neuralgia Colds Lumbago Pain Toothache Neuritis Rheumatism Accept only “‘Bayer’’ package which contains proven directions. Handy “Bayer” boxes of 12 tablets Also bottles of 24 and 100—Druggists Aspirin ts the trade mark of Bayer Manufacture of Monoaceticacidester of Sallcylicacit Enthusiasm AM a salesman— I like the pl ence,” a with a I like to wait two-min >» turn me dso give me a cha nm other busy men ners around Hickstown, but often feel I country travel to small. te rive carly , metimes the hotel is only a few blocks from the station a I may see t y hotels; especially the wholes nd the two crisp paper towels over the washbowl. like to mect my competitors on a , and thrill to Je of the winner that all the boys could have hac his good luck. HOW THE ALPS WERE NAMED. Next Week ght to the nearest id and bag a copy of the TROPICAL NUMBER of with a glorious, colorful cover by Miguel Covarrubias, and a brilliant array of native wit by the leaders of humorous thought in America The TROPICAL NUMBER will be followed, in fast and furious succession, by the EASTER, TRAVEL, CLEAN, BROADWAY, MOVIE and COMMENCEMENT NUM- BERS—all of which may be brought to you by judicious use of the little coupon below. Obey That Impulse Sign NOW—ten weeks for one dollar—and treat yourself to a pleasant Spring LIFE 598 Madison Ave., New York, 1 me LIFE for te which I ¢ $1.20; Fore By the Year, $5.00 (Canadian, $5.80; Foreign,$6.60) comicbooks.com )