Life, 1926-03-18 · page 2 of 44
Life — March 18, 1926 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes DuPont Duco automotive paint, a real product from the early 20th century. The ad features an illustration of a well-dressed couple admiring a gleaming car, with a uniformed attendant. The copy emphasizes that Duco provides an "enduring finish" that resists the wear automobiles normally encounter—a sales pitch addressing a genuine consumer concern of that era when car paint degraded quickly. The extensive text below lists automobile manufacturers who used Duco as standard equipment (visible logos indicate Packard, Cadillac, and others), lending credibility through association with luxury brands. There is **no political cartoon or satire** present. This is straightforward commercial advertising leveraging aspirational imagery and testimonials from prestigious manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NYTHING ELSE --IT 1S DUCO,THE BE The days when an auto finish quickly lost its beauty are gone forever HE initial beauty of Duco never needs renewing . . . for Duco is a thoroughbred finish . . It does not fear the hard usage which automobiles encounter. Your new car may be finished with Duco, for Duco is now offered as their standard fi by most manu- rers of the leading lines of auto- mobiles, And, at any one of the 1700 Duco Refinishing Stations in this country, your old car can be made freshly and enduringly beautitul with Duce. Insist upon the genuine... DU PONT DUCO! comicbooks.dom