Life, 1926-03-11 · page 5 of 40
Life — March 11, 1926 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it is a **straightforward advertisement** for Reed & Barton silverware, published in *Life* magazine. The ad promotes "Sierra Pattern" silver plate as a quality alternative to solid silver. The central image shows a decorative spoon overlaid on a mountain landscape (the Sierra), with tea service examples below. The accompanying text emphasizes the brand's century-old reputation for craftsmanship and durability, positioning silver plate as "the very next thing to solid silver." The only notable element is the phrase "insist upon it" — standard advertising language urging consumers to demand this brand from jewelers. This is commercial promotion, not political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE we Gi REED & BARTON osilver Plate that 15 the Very Next Thing to Soup Silver 9 FSS a message for you on the back of every piece in the Sierra Pattern. To be sure it merely teads in its oJ Saeate way “Reed & Barton”. But you, your pareats — yes, and your grandparents, too - know that it means silver plate Ser as heavy, durable — that it will last through many dinary household wear. You cannot see the 2 Ate nan Sap 3 any picce of plated ware, but you cam see on the back of all Reed & Barton silver platea name that has stood for the very highest qualiry of craftsmanship for more than a century. ‘Ask yout jeweler to show you Reed & Barton silver plate coday. Do more than that — insist upon it. REED& BARTON, TAUNTON, MASS. bah iio ‘OVER. 100 YEARS SOLID SILVERWARE ~— PLATED SEWN comicbooks.com -