Life, 1926-03-11 · page 38 of 40
Life — March 11, 1926 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. It features: **Advertisements:** - Pennsylvania Lawn Mowers (emphasizing quality and durability) - Absorbine Jr. antiseptic liniment (marketed as germ-protection, with a man gargling) **Main Content:** Life magazine's "Spring Line" promotion—announcing special themed issues over ten weeks (March-May), each with notable cover artists including Miguel Covarrubias, Charles Dana Gibson, and John Held Jr. The language uses floral metaphors ("bouquets," "bloom") to describe upcoming humor issues. The cartoon figure (upper right) is Life's mascot promoting special numbered issues at one dollar for the ten-week subscription. This reflects **1920s consumer culture**: the simultaneous promotion of hygiene products, lawn care, and magazine entertainment as lifestyle essentials. The page demonstrates how Life positioned itself as a source of "cheerful humor" for American homes alongside practical goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ENNSYLVANIA Quality Lawn Mow- ers have for half a century represented the ultimate in lawn- mower construction and efficiency. Clean-cutting, easy- running, long-lasting these famous mowers afford the greatest satis- faction and are the most economical in the end. The STAYTITE Hardle identifies all“P.Q." Mowers. Send for booklet “How to Have a Fine Lawn’ SYLVANIA. LAWN JOWER WCRKS th 23rd Sereet delphia, against germs -this way / WITH the Merch windcome fly- germs —and threatened in- habit comes a bottleisa powerfulanti ability to de is proven in labe And for the smoker, a mouthwashand arcle thst iseool- ing, cleansing and refreshing—cnd relieves throat irritation, Absorbine, Jr. stends pucrd in the med'e t cf every home where precaution is the watchword. ory tests. eal Isc SriINGIELD, MASS. Absorbine Jr THE ANTISEPTIC LINIMENT Spring Line of special numbers are now ready to burst into bloom, and for the next ten weeks we are prepared to decorate every American home with a suitable floral display of cheer- ful humor. The bouquets that we propose to hand you are as follows: March 25—TROPICAL NUMBER—with s cover by the brilliant. young Miguel Covarrubias. April 1 EASTER NUMBER—cover by Charles Dana Gibson. {pril 8—TRAVEL NUMBER—cover by John Held, Jr. April 15—-GENERAL Frueh April 22—GI Fred Howard. {pril 29—GENERAL—eover by Fo G. Cooper May 6 Albert cover by RAL—cover by Oscar miss this one. dr. May 12--BROADWAY cover by Garrett: Price. May 20—MOVIE, NUMBER—cover by F. G. Cooper May COMMENCEMENT NUM- BER—cover by John Held, Jr NUMBER Ten BIG wecks of the best that Lire can offer—and all for the inconsequential sum of one (1) dollar! Obey That Impulse! (Sign on the nice dots:) LIFE 598 Madison Avenue, New York, N. ¥ LIFE for ten weeks, for which Tenelose One D: Canadian, $1.20; Foreign, $1.40) Please send m: By the year, $5.00 (Canadian, $5.80; Foreign, $6.60 ‘RUDE TERVINAL PRINTING CORPORATION. BROOKLYN. NEW YORK comicbooks.com i |