Life, 1926-03-11 · page 3 of 40
Life — March 11, 1926 — page 3: what you’re looking at
What you’re looking at
This is a **car advertisement**, not satire or political commentary. It promotes the Marmon automobile, made by the Marmon Motor Car Company in Indianapolis, Indiana. The advertisement uses a photograph of an elegant woman in 1920s fashion (cloche hat, fur stole) to appeal to female consumers. The tagline claims the car "accurately reflects the best feminine taste in America." The text addresses women directly, praising their recognition of Marmon's quality and design. It emphasizes safety features ("sturdy steel running boards") and aesthetic appeal ("subtle color harmonies"). This represents typical early-20th-century automotive marketing: associating luxury cars with refined femininity to reach wealthy female buyers or influence male purchasers buying for their wives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COhe NEW MARMON Accurately reflecting the best feminine taste in America. Tue women of America have been the first to recognize that Marmon has done something different and import- ant. The favor which they have ac- corded the Greater New Marmon is largely responsible for its brilliant suc- cess, making it perhaps the most coveted of all fine cars. With unerring per- ception, they have discovered in its sub- tle color harmonies and in the petite salon of its tonneau an authontative and satisfying expression of their own mo- toring ideals. They have been quick also to sense the priceless protection afforded by its sturdy steel running boards and other unique built-in safety features which have saved many a Mar- mon car and passengers from harm, MARMON MOTOR CAR COMPANY INDIANAPOLIS, IND. 4 LIYE: Pybtahed Weekly by Ute Fs ny Medioon Ave. New York, N.Y. Subscriation, $3.00. Vet. 4 STE Saad re oot Sp iemad a UNS Ao entered ae Seccee Stans Mati at the P comicbooks.com