Life, 1926-03-04 · page 6 of 40
Life — March 4, 1926 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **Chrysler automobile advertisement**, not satire or political commentary. The ad targets women drivers, promoting the Chrysler "70" model. The headline "To All Women Who Do Not Ride In A Chrysler '70'" uses reverse psychology—suggesting women are missing out. The copy emphasizes features marketed as appealing to women: safety (hydraulic four-wheel brakes), ease of parking, and smooth handling. The ad reflects **1920s gender attitudes**: it assumes women need reassurance about driving capability and appeals to concerns about safety and ease rather than performance. The car illustration shows passengers (appearing to be women), reinforcing the domestic/family-oriented marketing angle. This is straightforward period advertising, not satirical content, though modern readers might find the gender-targeted messaging itself notable as historical artifact.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Whatever car you ride in—or drive, are one of the great army of women d —we can promise you an entirely new de- ] light in the Chrysler “70.” For the Chrysler “70” offers literally all of the things which women want most in their own cars. Comparatively few women, it is true, care to ride as fast as 70 miles an hour; but the power which is indicated by 70 miles plus represents the utmost in acceleration, in smoothness, as well as in speed ability. And think of a car without side-sway—a car so easy riding that you can travel at high speeds over cobbled streets or rutted roads—a car which steers with such un- | To All Women Who Do Not Ride In A Chrysler “70”— believable ease that all-day touring does not fatigue —a car made so safe by Chrysler hydraulic four-wheel brakes, and so com- pactly designed for easy parking, that you handle it with implicit confidence in any situation, Chrysler is admittedly the style leader among motor cars—and that, of itself, is a genuine satisfaction. a The Chrysler dealer is eager to have you 4 look at the beautiful Chryslers and give a leisurely inspection to all of their attractive features. Let him demonstrate its perform- ance to you. Drive the car yourself — and then the next car in your family will be a Chrysler 70." CHRYSLER SALES CORPORATION, DETROIT, MICH. CHRYSLER “70” Brougham, $1865; CHRYSLER “ $oos. Disc whi CHRYSLER IMPERIA optional), $2885; Coupe, f Sedan-limousine, $3695. All prices fo. b, Detroit, subject to current Federal excise tax where. All deale are in position to extend the convenience of time-payments. 305; Coach, $1445; Roadster, $1625; Sedan, $1695; Royal Coupe, $1795; 1995; Croun Sedan, $2095. Disc wheels optional. Car, $845; Roadster S| optional. Hydraulic fourawheel brakes on all Chrysler “'55" models at slight extra cost. 0" —Phaeton, $2645; four-passenger, $3195; Sedan, five-passenger, $3395; Sedan, seven-passenger, $3505; al, $800; Club Coupe, $895; Coach, $935; Sedan, Roadster (wire wheels standard equipment; wood wheels j There are Chrysler dealers and superior Chrysler service every: Ask about Chrysler's attractive plan. All Chrysler models are protected against theft by the Fedco patented car numbering system, exclusive with Chrysler, Bodies by Fisher on all Chrysler enclosed which cannot be counterfeited and cannot be altered of removed without conclusive evidence of tampering. | Ls. All models equipped with full balloon tires, | SS comicbooks.com § Pf