Life — March 4, 1926 — page 6: what you’re looking at

What you’re looking at

This page is primarily a **Chrysler automobile advertisement**, not satire or political commentary. The ad targets women drivers, promoting the Chrysler "70" model. The headline "To All Women Who Do Not Ride In A Chrysler '70'" uses reverse psychology—suggesting women are missing out. The copy emphasizes features marketed as appealing to women: safety (hydraulic four-wheel brakes), ease of parking, and smooth handling. The ad reflects **1920s gender attitudes**: it assumes women need reassurance about driving capability and appeals to concerns about safety and ease rather than performance. The car illustration shows passengers (appearing to be women), reinforcing the domestic/family-oriented marketing angle. This is straightforward period advertising, not satirical content, though modern readers might find the gender-targeted messaging itself notable as historical artifact.