Life, 1926-03-04 · page 38 of 40
Life — March 4, 1926 — page 38: what you’re looking at
What you’re looking at
This page contains a short story excerpt about Amos R. Bump, an assistant engineer whose work concentration is interrupted by a visitor. The narrative's humor lies in the mundane office frustration—Bump's carefully organized desk and clear thoughts are disrupted by an unwanted lunch engagement. The page is primarily **advertising-driven**, featuring a large Bayer Aspirin advertisement promoting the product for common ailments, and a subscription pitch for *Life* magazine itself, humorously framed as an "impulse" purchase offer. The cartoon illustration (lower half) depicts fashionably dressed women in what appears to be a satirical social scene, accompanying the subscription appeal. The satire targets reader impulses and consumer habits typical of the 1920s-1930s advertising era—selling both pharmaceutical products and magazine subscriptions through appeals to anxiety and desire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rT 36 The Thinker | MOS R. BUMP, Assistant General | Sale Engineer of the Killzem | iates, Inc,, was concen , clean desk was ¢, clean pad and . clean hand M He paused and | he had written, Thi ) that pad in Bump was Miss Wince, his secretary, padded into the room. “Mr. Schimmel of Schimmel, Schim- mel, Schimmel & Schimmel is here,” she whispered. “He has a luncheon en gagement with you.” Mr. Bump gr aned. He hated hav ing a train of thought derailed. SAY “BAYER ASPIRIN” and INSIST! “One interruption after another.” he | growled. “How is a to find time Proved safe by millions and prescribed by physicians for to solve his problem And he ‘ stamped out to greet Mr. Schimmel Headache Neuralgia Colds Lumbago Upon that desk on that nice, clean Pain Toothache Neuritis © Rheumatism | Pad, exposed to the gaze of those who serve, lay the fruit of Mr. Acce t onl “Ba er” acka @ Bu morning endeavor. And this ( cy ~_ — ie eae was the message, reading from left which contains proven directions. | “Amos (R. Bimip=—A. R Handy “Bayer” boxes of 12 tablets : Also bottles of 24 and 100—Druggists Bamp-——An. Remington! Bus __ Aspirin ts the trade mark of Bayer Manufacture of Monoaceticacidester of Salicylicac! if \ Wo, ! Do your eyes deceive you? p: They do not. The intrigu- ing object in the lower left-hand corner is no other than Ye Olde Subscription Coupon, placed there for YOUR bene- fit. This coupon, plus one dollar, will admit you to ten consecutive issues of mg1205 Foreten. 1-40). Life , the best Spring tonic on the market. Do it NOW. Jt .. .. y ae * S. Obey That Impulse! <h By e (Canadian, $5.80; Foreign, $6.60) USE TURWINAL PRINTING CORPORATION, BROOKLYN, NCW YORK i). comicbooks.com