Life, 1926-03-04 · page 31 of 40
Life — March 4, 1926 — page 31: what you’re looking at
What you’re looking at
This is a straightforward automobile advertisement, not political satire. The page promotes "Fisher Bodies," a car body manufacturer, using a photograph of elegantly dressed figures (appearing to be a couple) near a luxury automobile in an interior setting with decorative windows. The advertisement's text claims that choosing a Fisher body demonstrates the owner's "taste and discrimination" while recognizing the "economies" of quality construction and durability. This marketing strategy appeals to aspirational consumers by linking car ownership to social status and refinement. The ornate logo at bottom features a horse-drawn carriage, likely referencing Fisher's heritage in vehicle manufacturing. This appears typical of 1920s automobile advertising targeting affluent buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To drive a car with Body by Fisher not only indicates taste and discrimination, but it points the owner’s recog’ nition of the economies which result from sound construction and enduring finish FISHER BODIES x comicbooks.com