Life, 1926-03-04 · page 2 of 40
Life — March 4, 1926 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **advertisement for Sheaffer fountain pens**, specifically their desk-set model. The page shows product images of pen holders with three standing pens (and one smaller set), framed by ornate decorative borders typical of 1920s-30s design. The text emphasizes that this is a convenient desk accessory featuring "Lifetime" fountain pens with vacuum-fill technology, marketed as requiring no repairs and ready for instant use. It claims this represents "the greatest improvement that has ever been made in writing instruments." The ad targets home and office users, available in single and double sets, priced $10-$30, distributed through dealers nationwide. This is purely commercial advertising, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
America has hailed this fountain pen desk-set with acclaim It is not an ink-stand. It is a convenient and beau- tiful receptacle for our tapering, Lifetime fountain pens. The ink is in the pen itself. And since the nib rests in a vacuum, it is ever ready for instant action. A new kind of desk-set for the home or office! Undoubtedly it is the }reatest improve- ment that has ever been made in writin}, instru- ments. And that is the reason why we can hardly supply the American demand. Made in singles and doubles, with Radite Lifetime pens complete— pens which cost nothing, for repair, since they are 3uar- anteed for a lifetime. If your stationer, jeweler or drusjist hasn't them write directly to us, and we will arrange to supply them through the dealer. Prices, including long pens, from $10 to $30 At better dealers everywhere SHEAFFER'S PENS-PENCILS:SKR W A SHEAFFER PEN COMPANY FORT MADISON IOWA comicbooks.com