Life, 1926-02-18 · page 36 of 36
Life — February 18, 1926 — page 36: what you’re looking at
What you’re looking at
This is primarily a **vintage sock advertisement**, not political satire. The page promotes Ipswich De Luxe Hosiery, using a gambling metaphor as its central conceit. The "4 of a kind" reference plays on poker terminology—the ad compares finding quality socks to drawing lucky cards. The photograph shows a child's legs dangling, displaying checkered socks in various patterns. The accompanying text claims these new socks come in four colors and won't fade or shrink. The trademark features "Lady Luck" flying across the moon on a stocking—a whimsical mascot meant to invoke good fortune. The ad includes a mail-in coupon offering sample pairs for two dollars. This reflects early 20th-century advertising practice: using playful language and luck-based humor to sell everyday goods, particularly hosiery (a significant commodity before modern synthetic fabrics). There is no political commentary or social satire present—it's straightforward commercial promotion with period charm.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AVE you ever held an ace and had four of a kind, four brand new ones, turn up in the draw? If you have, Lady Luck must be a friend of yours. You can always hold an ace though when you are out to buy socks, if you'll remember to ask for Ipswich. The Ipswich trademark, you know, is an early likeness of Lady Luck herself, fly- ing across the moon ona stocking. Right } now she is pre: over a new line of Four-of-a-kind fancy patterns which IPSWICH De Luxe HOSIERY have been developed in four different colors of NESE brand yarn These socks won't fade, shrink or lose their silky lustre in the wash. We have just dealt around a lot of Four-ofa-kind’s to our dealers, but if you shouldn't find them we will send you tk "75-cent socks for two dollars. sample pairs of these regular IPSWICH MILLS, Ipswich, Mass. LAWRENCE & CO., Sole Selling Agents + Lam enclosing $2. Silver “*CELANESE" i: trade-mar loseand Che comicbooks.com