Life, 1926-02-18 · page 34 of 36
Life — February 18, 1926 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising content** from an early 20th-century American magazine. The dominant advertisement promotes **Bayer Aspirin**, emphasizing brand loyalty ("Say 'Bayer Aspirin' and INSIST!") and listing common ailments it treats—a pitch typical of the era before FDA regulations restricted medical claims. The secondary content is a **subscription drive** for *Life* magazine itself, featuring a cartoon of an eager character wielding a rolling pin or club, with text urging readers to become regular subscribers ("Come On In—Obey That Impulse"). The pitch suggests readers miss hilarious content when they skip issues. The right sidebar contains **smaller product ads** for various patent medicines and remedies (Kemp's Balsam, Glover's dandruff treatment, Resinol for rashes, Cortez cigars)—typical of magazines from this period, when such advertisements dominated publications. The overall page reflects early 1900s consumer culture and magazine economics dependent on pharmaceutical advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fr Be, Aspirin SAY “BAYER ASPIRIN’? and INSIST! Proved safe by millions and prescribed by physicians for Headache Neuralgia Colds Lumbago Pain Toothache Neuritis Rheumatism Accept only “Bayer” package which contains proven directions. Handy “Bayer” boxes of 12 tablets Also bottles ‘of 24 and 100—Druggists. Aspirin Is the trade mark of Bayer Manufacture of Moooacetleactdester of Salicylicacid AS it ever occurred to you that you may be missing nc- thing in life?) That the very week when you fail to get your copy at the newsstand, Lire may publish g—a picture, a joke, an rticle, a cartoon—so crisp, so re- freshing, so enormously funny that you would give anything to have seen it? Yo avoid this difficulty in future, Lire invites you to COME ON IN Become a regular reader. Join the happy throng who never miss anything Lire has to offer. § the coupon NOW. Send us your dollar and enjoy ten screaming issues among them the Radio, St. Patrick's, Tropical, Easter and Travel Numbers. You'll never regret it if you— Obey That Impulse ‘GUSH TURWINAL PRINTING CORPORATION BROOKLYN MEW YORK | KEMP'S BALSAM FOR THAT COUGH! FOR DANDRUFF GLOVER'’S exercises an antiseptic effect onthescalp. Cleanses,stim- ulates, Send for GLOVER'S HANDBOOK on the Scalp and Hair; free on request. It will teil you many things you should know. 1e Dept. F H.ClayGloverCe. lnc.» 119-121 Eth Aves JTCHING RASHES | quickly relieved and often cle: away by a few applications are LIFE 598 Madison Ave.. New York, N.Y. ie a - 207 "Foretgn, $140) By Fr. $5.00 (Canadian, $5.80; Foreign, $6.60) : res comicbooks.com & 4