Life — February 11, 1926 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

How one of the Lumber Companies got to know so much about the Factory Owner and his Lumber Problems HR or four years ago, a district lumber salesman happened to sec a crate being made in the shipping room of one of his customers. What he saw hurt his sense of lumber values. Too many boards, too much weight. Not enough strength, nor enough protection for the merchandise. It set him to thinking—and from that thought has grown the Weyerhacuser Specialist Service that is one of the era marks in the use of lumber in American industry. Up to that time, no lumber concern had ever had much more than a general idea as to how lumber was selected and used in the thousands of specialized industrial uses. The natural assumption was that the Factory Owneror his Purchasing Agent bought the right kind of lumber for the job they had in mind, and used it to best advantage. HIS may sound like indifference on the part of the lumberman. What it really means is that alumber concern like Weyerhacuser has a husky job of its own. A job that had absorbed all its energy heretofore. It requires great timber resources and lum- ber manufacturing plants to feed into American industry the lumber it requires. But from this point out Weyerhaeuser set itself to study lumber users and lumber us This led them deep into many a specia problem that the Factory Purchasing Agent and his employer had been struggling with patiently — but could not solve completely without the knowledge that only an expert lumberman could give them. T IS the function of the Weyerhaeuser Specialist Service to contribute this expert lumber knowledge to the industrial men of this country. Itis always a specialist contribution. A definite solution for the personal problems and needs of the individual lumber user. Weyerhaeuser experts go almost everywhere. Not to sell a man something so much as to tell him what he wants to know about lumber in relation to his individual use of lumber. There never was such alumber service conceived and carried through before. A specialist service. With material resources almost without limit. With human vision and intelligence focused on the lumber needs of American industry today. Itis the new deal. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA Producers for industry of pattern and flask lumber, factory grades for remanufacturing, lumber for boxing and crating, structural timbers for industrial building. And each of these items in the species and type of wood best suited for the purpose. pe Also producers of Idaho Red Cedar poles for telephone and electric transmission lines Weyerbacuser Forest Products are distributed through the est with branch offices at 208 So. La Salle St., Chic: Broadw: hed trade cha: New York: Lexington Bid; hacuser Sales Company, Spokane, Wash: Baltimore; and 806 Plymouth Bidg., Minneape els by the We: b representatives throughout the country. comicbooks.com