Life, 1926-02-11 · page 31 of 40
Life — February 11, 1926 — page 31: what you’re looking at
What you’re looking at
This is primarily a **radio advertisement** for Grebe Synchrophase receivers, not political satire. The "cartoon" elements are illustrative sketches accompanying the ad copy. The text employs **early 1920s gender stereotyping** to pitch radios to women: it claims all women are "workers"—from shopgirls to wives manipulating their fathers for spending money. The examples (Rosie, Annie, Tottie Brightlite, Gloria Staholm) appear to be generic feminine types rather than specific caricatures or public figures. The satirical *angle* (if any) is subtle: the ad cynically redefines women's domestic labor and manipulation as "work," then suggests the easiest female "job" is persuading fathers/husbands to buy expensive Grebe radios. This reflects period attitudes treating women's consumer influence as their primary economic role. The technical claims about superior reception (Colortone, Low-Wave circuits, Binocular Coils) are standard radio-era marketing language.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Grebe Binocular Coils Ree. U. 8. Pet Of. and Low-Wave Extension Circuits JOU girls are workers—all of you, from | Rosie behind the counter of Main Street’s M tion in Wall Street to Tottie Brightlite who works Jack Nuriche for the good things of life. Even when little Gloria Staholm slips an arm around ~ Daddy's neck and playfully pulls his ear, she’s working—Dad. And why not? How else to gain those things that make life pleasant ? One of the easiest jobs, girls, is to persuade Dad to buy a Synchrophase. and operates stations A. H. Grebe & Co., Inc., 109 West 57th St., New York #’AHG and W60Q Factory: Richmond Hill, N. Y. “Western Branch: 443 So. San Pedro St., Los Angeles, Cal. Es ec me It is written has dried, the La TRADE MARK REG US PAT OFF bor's forgotten. The best relaxe. tion from @ hard } day's work is lis- tening to the soft tones of the Syn. chrophase. All Grebe appare is covered by paw granted and pend Get the dealer to demonstrate the exclusive Grebe features and Dad will want a Synchrophase as badly as you do. _Ask about the “Colortone,”’ which gives you control over “~the quality of sound no matter what the loud speaker may be like; about the Low-Wave Extension Circuits which tune-in over 100 stations other sets cannot reach; about the Binocular Coils that bring in the station you want and shut out the others. Ask about all of these Grebe devel- opments, then compare Grebe re ception with that of other receivers This company owns “When the sweat | comicbooks.com