Life, 1926-02-11 · page 3 of 40
Life — February 11, 1926 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a Marmon automobile advertisement from the Nordyke & Marmon Company (Indianapolis, Indiana), established 1851. The ad uses a gendered marketing approach common in early 20th-century advertising. The top image, captioned "It's a Great Automobile!" [A Woman's Intuition], shows a woman driving with confidence and pleasure. The bottom image, captioned the same phrase but subtitled "[A Man's Decision]," shows a man at the wheel. The copy emphasizes the car's appeal to both genders—it combines "silken touch of feminine hands" with "sturdy construction" for "motoring experts." The advertisement suggests the Marmon satisfies both women's desire for comfort and men's demands for performance, positioning it as universally desirable across gender lines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cre NEW MARMON CH a creat ctutomobile ! {A Woman's Inturtion] line needs, it's all the same to a Marmon, With modish grace and luxurious comfort, the Greater New Marmon lures the [A Man’s Decision } world of fashion; likewise its proved design and sturdy con- * struction appeal to those motoring experts who covet the performance that has never yet asked for or yielded quarter. ObevieENTLy yielding to the silken touch of feminine " 7 ° | | hands, or in quick response to the hurried stress of mascu- G ah Lifone Ys Ve / — * Norpyke > MARMON ComPANY, INDIANAPOLIS, INDIANA LITE. fybiiabed Weekly by Lite Pub Co. ort, NY, Subscription. @4.00. Vel 67, No. trun. Peoroary 1} 19m at Nee Yorn Ye Wr bttered an econ Claas Metier st tbe Post Oshce Dept canada. C "oOo Mad SGoder the ect of Mareh'd, 187. Pristed ta EstasusHep 1831 | Observing its 75th Anniversary Leaders in fine motor cars since 1902 comicbooks.com