Life, 1926-02-04 · page 2 of 40
Life — February 4, 1926 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Sheaffer pen advertisement**, not political satire. The page shows ornate decorative borders and displays two Sheaffer fountain pens with detailed ornamental handles alongside a pencil ("Titan"). The marketing message promises that Sheaffer's "Radite fountain pen" is built to survive "the hardest and most exacting service" with a lifetime guarantee requiring "no cost whatsoever to the user." The headline "Spot this dot on the pen that costs nothing for repairs" draws attention to a quality mark. The ad emphasizes this as "epoch-making" and notes strong sales ("world success"), positioning the pen as superior to competitors. It mentions a companion product: the "Titan pencil" with "propel-repel-expel lead control." This reflects early-20th-century advertising's emphasis on durability and lifetime warranties as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The sisn of eS a Lifetime Spot this dot on the pen that costs nothing for repairs Here's why thousands enthusiastically assure us that it is “the finest writing, instrument the world has ever seen:" we build it to survive the hardest and most exacting service. And because of that we guarantee to keep it in perfect condition, with no cost whatsoever to the user, fora lifetime. An epoch-making, guarantee! Is it any wonder then that this beautiful Radite foun- tain pen is setting, new and surprising records in sales? “A world success!" See it today with its twin-brother, the new Titan pencil, which has the propel-repel-expel lead control. For Lifetime users, first cost is the last. “Lifetime” pen, $8.75—pencil, $4.25—Lady “Lifetime,” $7.50—guaranteed SS W A SHEAFFER PEN COMPANY FORT MALGON IOWA comicbooks.com