Life, 1926-01-21 · page 4 of 36
Life — January 21, 1926 — page 4: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page** — it's a **commercial advertisement** for Elco motor cruisers. The page promotes leisure boating as an affordable vacation option for families. The ad's main argument: motor cruising was once a luxury, but Elco standardized production has made it accessible. The text emphasizes comfort and escape ("far away from telephones and business cares"). The image shows two Elco cruiser boats at anchor. Below are three smaller photographs displaying the boat's interior amenities — cabin, galley, and forward cabin — emphasizing comfort and livability. This represents 1920s-era marketing positioning recreational boating as a democratized leisure activity for middle-class Americans, not just the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Plan Now ~ for that Summer Cruise yo can treat your family to a real vacation this summer, if you try motor cruising. Motor cruising is quite different from motor touring. There are no dusty roads, no traffic jams, no tiresome neighbors—just free sea lanes and clean salt air. And you can live on board an Elco Cruiser in comfort and privacy... far away from telephones and business cares. On account of our standardized method of construction, motor cruising is no longer a luxury. e . We can furnish you with an Elco Cruiser—a real home afloat—at a price surprisingly small; on terms if desired. Start planning now for your summer cruise. Write for Catalog L, showing the new types of Elco Cruisers and for the interesting book- let entitl Motor Cruising—A Glorious Adventure.” Correspondence should be addressed to: PORT ELCO—Division of Sales and Exhibit 247 Park Avenue and 107 East 46th Street Telephone Ashland 5650 THE ELCO WORKS Est, 1892 NEW YORK CITY BAYONNE, NEW JERSEY Slco -the home afloat The cabin of the popular Eico Cruisette, There are more Cruiseties afloat than any other type of pleasure croft. See the new Elco models at the National Motor Boat Show or et Port Elco—our New York display room. Motor Yachts, Everything has Forward cabin of one of the larger been planned for the comfort of the owner. comicbooks.co