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Life, 1926-01-14 · page 35 of 40

Life — January 14, 1926 — page 35: what you’re looking at

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Life — January 14, 1926 — page 35: Life, 1926-01-14

What you’re looking at

This page contains a **rhymed book review** (left column) and **advertisements** (right column and bottom). **The Review:** Arthur Guiterman offers a humorous verse critique of John Erskine's novel *The Private Life of Helen of Troy*. The satire mocks how the book reimagines the Greek mythological figure Helen not as tragic, but as a pragmatic woman who manages situations by accepting circumstances and working around her husband Menelaus. Guiterman's tone suggests mild amusement at this domestication of classical tragedy—Helen becomes a practical problem-solver rather than a doomed beauty. The review implicitly pokes fun at modern literary retellings that strip mythic figures of their gravitas. **The Advertisements:** Two full-page ads (Listerine Tooth Paste and Hostetter's Stomach Bitters) occupy significant space, typical of 1920s magazine revenue models. These reflect period consumer marketing: direct address, simple product claims, and appeals to health consciousness. The page illustrates *Life*'s dual purpose: literary satire for educated readers alongside commercial advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rhymed Reviews The Private Life of Helen of Troy By John Exskine. Bobbe-Merrill Co. Wues Menelaos, man of note, Recaptured Helen, fatal beauty, He meant to cut her swanlike throat But weakly failed to do his duty The pair returned to Spartan scenes, The wife serene, the husband jealous ; And here's where Mr. Erski leans What Grecian bards forgot to tell us The Queen refused to rue her wild And lurid past and loves impassioned ; The King, and Helen's female child, Hermione, were more old-fashioned Orestes begged the daughter's hand Hermione thought none above him; Her father called him simply grand, But Helen somehow couldn't love him. Still, when Orestes dared to slay His murderous mother, Clytemnestra, And. fury-ridden, fled away From city, court and blithe palestra, ‘Twas Helen took the slayer's part; And, since her girl and he were mar ried, “Let's give the poor young things a start,” She said, “—moved, seconded and car- ried!" And thus she managed clods and kings, Evolving order out of chaos By fearlessly accepting things And circumventing Menelaos Telemachus, Ulysses’ son, Dropped in to call in Lacedemon,— So Helen, as the book is done, Has found a new young man to beam on. Arthur Guiterman Among the New Books The Red Badge of Courage. By Stephen Crane (Appleton). A reprint of a famous book, with a foreword about its author by Max J. Herzberg Touring Through France. By Elizabeth Shackleton (Penn Publishing Co.). Just that, with illustrations from photographs. If you should ever travel! Black Valley. By Raymond Weaver. The Viking Press heralds this as its big novel of the season. To be re- viewed later. H. M. S. Pinafore, and Other Plays. By W. S. Gilbert (The Modern Library) nd the other plays are “Patience,” “The Yeomen of the Guard” and “Ruddigore.” Introduction by Gil bert Gabriel The Truth About Florida. By Charles Donald Fox (Simon & Schus- ter). Everybody is saying that, in spite of all the cartoons and paragraphs, we don’t know the half of it Gentlemen Prefer Blondes. By Anita Loos (Boni & Liveright). The amusing adventures of a young woman who would be an inspiration to any commission sent to collect what Europe owes us. You are probably sick and tired of reading endless arguments about tooth paste—which to use and why. @ Here is the story of Listerine Tooth Paste in a nut-shell: g It’s made by the makers of Listerine. It tastes the way you want it totaste. It does its work well. @ It is sold at a price you like—25 cents for the large tube. And if we charged you a dollar a tube we couldn’t offer you a better tooth paste. @ Try it once * and we'll wager you'll come back for more—unless your’ re differ- ent from thousands of people who have switched to Listerine Tooth Paste. Lambert Pharmacal Company St. Louis, U.S. A. + *lte wonderful refreshing effect alone has co ed thousands To the use of this paste. LISTERINE TOOTH PASTE Large Tube—25 Cents Pluck and Luck. By Robert Bench ley (Henry Holt). Our favorite dra- matic critic writes some extremely funny papers on well-assorted subjects. The Clio. By L. H. Myers (Serit ner). The action takes f ona yacht owned by a woman with two per sonal maids and ten kinds of bath salts, so if you like to read about the ex tremely rich, etc Friends of Mr. Sweeney. By E! mer Davis (McBride). A story which should entertain everybody, prove good raw meat for all under dogs Verdi. By Franz Werfel ( Schuster). This novel, with a single year in the has been a success in E he Island of the Gr Gerhart Hauptmann ( Why We Behave Like Human Beings. By George A. Dorsey (Har fer). An interesting scientific analysis of the genus homo containing facts that will surprise yc BL Fairy Story Once upon a time there was a man who did not telegraph, “Program com: ing in fine,” in order to hear his name read over the radio. Promote good Health Take care of your stomach It is the best friend you have. HOSTETTER’S Celebrated Stomach Bitters taken before meals—improves the appetite, aids digestion and imparts a feeling of robust health. At All Druggist THE HOSTETTER CO., Pittsburgh, Pa. les Agni HAROLD F. RITCHIE & CO, Ine New York STOMACH BITTERS comicbooks.com