Life, 1926-01-14 · page 31 of 40
Life — January 14, 1926 — page 31: what you’re looking at
What you’re looking at
Page 29 of *Life* magazine contains a full-page advertisement for Dodge Brothers Motor Cars announcing new models with reduced prices. The ad highlights technical improvements: smoother engine operation, decreased weight, new color options, improved visibility, and all-steel body construction. It emphasizes cost savings and durability benefits. There is no political or social satire present. This is a genuine automotive advertisement from the early automotive era when Dodge Brothers was a major American manufacturer. The exclamatory tone ("Startling New Prices!") reflects period advertising style. The page directs readers to contact their local Dodge Brothers dealer for details.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vital Improvements ~ Attractive New Colors Absolute smoothness and quietness of engine operation characterize the improved Dodge Brothers Motor Car. Decreased weight gives it a surprising new snap and elasticity. The lower and more graceful closed bodies are finished in rich and attractive colors. Vision from within is increased to an almost incred- ible degree. Reduction of bulk was accomplished by further not- able advances in all-steel body construction, in which Dodge Brothers have led the world from the very beginning. Naturally there is a proportionate gain in operating economy—with increased safety and durability. Any member of the great Dodge Brothers Dealer organization—the finest and most aggressive in the world—will gladly give you all the interesting details. New prices now avail- able from any Dodge Brothers Dealer Dooce BrotHers |INc.DETROIT Dooce Brotners (Canapa) iimiteD TORONTO GNTARIO DopDGeE BROTHERS MOTOR CARS comicbooks.com