Life, 1926-01-07 · page 38 of 40
Life — January 7, 1926 — page 38: what you’re looking at
What you’re looking at
This page mixes advertising with humor typical of Life's satirical approach. **The Advertisements:** The top half promotes a luxury Mediterranean cruise aboard the "Rotterdam" ship, targeting affluent readers with promises of leisure and exotic destinations—reflecting 1920s travel aspirations. **The Cartoon:** At bottom, "Waldo Wisecrack" presents a child's joke about mermaids dying and receiving "water wings" as angel wings and a "life preserver for a halo." It's gentle, family-friendly wordplay rather than political satire. **The Subscription Campaign:** The right side aggressively promotes Life's $1 subscription offer, framing it as a New Year opportunity. The "Sally Subscriber" quote humorously suggests pressuring one's husband ("old man") to pay if affordable—reflecting period attitudes about women's financial dependence while actually encouraging subscriptions through humor. The page reflects 1920s consumer culture: luxury travel, humor targeting families, and media competition for readership during a prosperous era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CThe Luxury Cruise tothe lediterranean PALESTINE — EGYPT A pleasure exceeding every expectation Lurariow vice, enjoyaNle enter- tainment, on Scemic spl Old World land (By the famous “Rotterdam” Sth Cruise) Leaving New York, February 2, 1926 Under Hottanv-Aur ights im interes: The “ROTTERDAM” 24,170 tons register, 37,199 tons displacement Has a world-wide reputa. tion for the magnificence and comfort of her appoint- ments, the surpassing excel- lence of ber cuisine and the high standards of | service and management on board. Siaty-seven Days of Delightful Diversion ERARY includes Madeira, Lisbo ville, Gibraltar, Algiers, Tunis, Athe: ntinople, the Holy Land and Egypt, Italy e Riviera. Carefully planned Shore Excursions. Stopover in Europe. Number of guests limited Cost of cruise $900 up American Express Co. Agents in Charge of hore Excursions For choice selection of accommodations make reservations NOW Ilustrated Folder “1” HOLLAND-AMERICA LINE 21-24 State Street, New York Philadetphia, Pitt» ‘Chicago, Minneapo- on request Toston. be Orleans, Mexico Toronto, (Or any authorized Silamship A pent UN 9 LGA AND oF Waldo Wisecrack GOES TO HEAVEN SAY, POP, WHEN A MERMAID DIES DO THEY GIVE HER A PAIR WATER WINGS? “YES—AND A LIFE PRESERVER FOR A HALO: RUN ALONG.” -Now | This is I’ keeping with its policy of doing big things in a bigger and better way, LiFe has set aside this entire week (month, year) for the promotion and advance- ment of coupon signing and subscribing, E want you to help us put this cam- Ppaign over with a Bang! S,a feature of our Drive, we publish be- low our first special one- dollar subscription offer of the year. It of course, no mean honor to be among the first to answer the call. But besides the honor, there are certain definite rewards. These include four big special numbers—Working Girls’, Tropical, Radio and St. Patrick’s—all of which will be published within the next ten weeks. Don’t miss them. Start the new year right, and— Obey That Impulse! Sally Subscriber Says :— “If you can't afford the price of a subscription, why don’t you S. 0. S. your old man?” is, 598 Madison Avenue, New York, N. Y. Please send me LIFE for ten weeks, for which I enclose One Dollar (Canadian, $1.20; Foreign, $1 40) By the year, $5.00 (Canadian, $5.80; Foreign, $6.60) USN TERMONAL PRENTING CORPORATION. SROCKLYR, NEW TORE comicbooks.com}