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Life, 1926-01-07 · page 35 of 40

Life — January 7, 1926 — page 35: what you’re looking at

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Life — January 7, 1926 — page 35: Life, 1926-01-07

What you’re looking at

This page contains **mostly advertising** alongside a brief book review and historical comparison piece. The main content is a **Colgate's Rapid-Shave Cream advertisement** that uses an extended analogy: just as the Roman general Scipio Africanus (236-183 BCE) gained renown partly by adopting daily shaving—making him "the most elegant gentleman of his time"—Colgate's cream allows modern men similar daily grooming with ease and comfort. The advertisement's humor lies in treating shaving as a marker of civilized sophistication, elevating a mundane grooming product by comparing it to classical Roman achievement. The reference to a "Bolshevist" unable to develop as much pull as the razor suggests Cold War-era political messaging typical of the period. The page also includes a brief rhymed review of *Drums* by James Boyd (a historical novel about the American Revolution) and a short note on declining New York City death rates, with a taxi drivers' association humorously disclaiming responsibility. The **Resinol** cigar advertisement appears at bottom left.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rhymed Reviews Drums By James Boyd Chas. Scribner's Sons A Lap of Highland Scotch descent, A country-bred North Carolinian Was hopeful Johnny F When George the dominion er, Gent Third affirmed While parsing lines and doing sums, Untouched by hate or persecution Our hero heard the roll of drums Portending war and revolution. No love had he of talking big, No lust for brutal martial glory; The British made him half a Whi; The blowhards kept him half a Tory. Yet, borne a-sea to risk his bones In cannon-roar and musket-rattle, He held the tops for John Paul Jones And helped him win his fiercest battle. Then, home again among his peers, He fought to save his native region Among the charging mountaincers Who daunted Tarleton’s hated Legion. He knew a country purged with pain Of evil rant and foolish babble; He knew the labor, stress and strain That forged an army irom a rabble. He saw the woodsmen long and jean, The stanch blue ranks in close for- mation, The hard-drilled Greene To win a war and found a nation. troops who followed So here's a tale of manners, men And minds, with just enough of fight- ing To help the action now and then, And lots of true and vivid writing Arthur Guiterman Probably Blameless A suicut decrease in the death rate for New York City has been reported for the last year. A statement is said to be forthcoming from the icab Drivers’ Association disclaiming all responsibility. FACI ERUPTIONS |. Sigua Resinol Gortez AGaArRs -MADE AT KEY WEST— « LIFE = Why Scipio was called the most elegant gentleman of his time Arinoccr Scipio Africanus never got into a controversy over the question of having a unified air service, few of our present-day celebrities have greater renown than he had when he was “going good.” Scipio hung up a long string of impor- tant military victories, brought the cham- pionship of the Mediterranean League to Rome, and spoke Latin 4uently. But that was not all. “The younger Africanus was the first who adopted the custom of shaving every day.” -Pliny's Natural History, Book 7, Chapter 59. It was because he had progressive ideas and saw the advantage of the daily shave that Scipio won the reputation of being the most elegant gentleman of his time. The Analogy Between Scipio and Colgate’s By causing whiskers to come off, Scipio was distinguished among his compatrio\ Colgate’s Rapid-Shave Cream is distin- In Canada: COLGATE & CO., Led. 72 St. Ambroise St., Montreal enough for 12 bet» tershaves than you guished for causing whiskers to come off more easily. It makes the daily shave a matter of but a few minutes, with no nerve-racking accompaniments. Colgate’s Softens the Beard at the Base The moist, fine-texture lather goes di- rectly to the base of the hair, where it is most needed. It softens the toughest beard almost instantly, and so effectively that the razor has no more pull than a Bolshevist could develop at Washington. Millions of men find Colgate’s greatly superior to anything else they have ever used for taking discomfort out of shaving. It combines the best qualities of other shaving creams, and has important mer- its that are not to be found in any of the rest. Colgate’s needs no mussy rubbing in with the fingers. It leaves the face cool, velvety and refreshed. Se Established 1806 NEW YORK COLGATE & CO. Depe. 23 581 Fifth Ave., N.Y, Please send me the trial tube of Colyate’s Shave Cream for better shaving. I enclowe 4c comicbooks.com