Life, 1926-01-07 · page 2 of 40
Life — January 7, 1926 — page 2: what you’re looking at
What you’re looking at
This is a **Sheaffer pen advertisement**, not political satire or editorial content. The page promotes Radite, a new material used to manufacture Sheaffer's "Lifetime" fountain pen. The ornamental border and decorative elements are typical Art Deco styling common to 1920s-1930s advertising. The illustrated pen displays show the product's elegant design with decorative handles. The text emphasizes the pen's durability ("practically unbreakable"), lightweight construction, and lifetime writing-point guarantee—key selling points for fountain pens of this era. The phrase "a real American success" reflects period marketing that tied consumer products to national prosperity. There is no political content, cartoon satire, or caricature present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AST. i ae 20 The first pen was a dainty quill. The ultimate perfec- tion of the writing, tool idea is a light weight fountain pen that is an infallible performer. Radite, a new jewel- like material, practically unbreakable, has made that possible. And the Lifetime pen is made of Radite. Light in weight, beautiful in appearance, a masterpiece in mechanical construction, with a writing, point that is unconditionally juaranteed for a lifetime, it was in- evitable that this remarkable instrument should rapidly advance to its present outstandin}, leadership. A real American success. Today at better dealers everywhere. “Lifetime” pen, $8.75—pencil, $4.25—Auaranteed. Others lower SHEAFFER'S PENS*>PENCILS*> SKRIP W.A SHEAFFER PEN COMPANY FORT MADISON, IOWA \ The sign of eS a Lifetime comicbooks.com