Life, 1925-12-31 · page 30 of 37
Life — December 31, 1925 — page 30: what you’re looking at
What you’re looking at
This page combines two promotional items from *Life* magazine's advertising section. **Life's Dog Calendar:** A humorous self-promotional piece where "Towser," the magazine's mascot dog, pitches the 1926 Dog Calendar. Four artists (Dickey, Davis, Rannells, Kilvert) created paintings of Towser for this product. The joke is anthropomorphic—a dog "writing" to readers to buy merchandise featuring himself. This was typical *Life* humor: self-aware, tongue-in-cheek marketing. The calendar cost $1.00. **Pluck and Luck Advertisement:** Promotes humorist Robert Benchley's third book collection, illustrated by Gluyas Williams. The ad lists essay titles ("The Romance of Digestion," "Justice for Mussels") that exemplify Benchley's absurdist humor style. The small illustration shows a fashionable figure, consistent with *Life*'s urbane, sophistication-focused audience. The book cost $2.00. Both items target *Life*'s affluent, literate readership interested in humor and contemporary satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s DOG CALENDAR Dear Reader: LIFES Dog Calendar This is just to tell you that my calendar for 1926 is almost for 1926 will be sent sold out. If you want any copies, you'd better rush your on receipt of: $100. = Address your order to order in NOW. LIFE, 598 Madison Avenue, New York. Personally, I think this 1926 Dog Calendar is better than ever. R.L. Dickey, Warren Davis, Will Rannells and Cory Kilvert—friends of mine—have turned out some bully paint- ings of me and my kind. There are six of them, and they're printed in elegant colors, too. . Well, so long, and here's wishing you a Happy New Year. And don’t forget to send that order in NOW if you want me for a mascot in 1926. Your faithful friend, Towser. PLUCK AND LUCK By Rosert BENCHLEY Illustrated by GLuyas WILLIAMS HE third volume of the complete works of Robert Benchley The author—off for is now on the market. It is called ‘Pluck and Luck,” and it’s theroces a worthy companion to “Of All Things” and “Love Conquers All.” In “Pluck and Luck” you will find much of Benchley’s most memorable work, including “The Romance of Digestion,” “Goethe's Love Life,"’ “Justice for Mussels,” and “Editha’s Christmas Burglar.” The text is ably and sympathetically il- “Pluck ond Luck” lustrated by Gluyas Williams. ublished by Hen SaaS pag Every reader of LIFE should, and probably will, own a copy of paid (o any reader this book. of LIFE, 598 Madi- son Avenue, New York, on receipt of $2.00 comicbooks.com