Life, 1925-12-31 · page 3 of 37
Life — December 31, 1925 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement**, not a political cartoon. It promotes a New Year offer from *Life* magazine: six months (26 weekly issues) for $2. The ad copy emphasizes timing—linking New Year's resolutions with magazine subscriptions as "two of the happiest events on any calendar." It highlights upcoming special issues including "Automobile Number" and features on "Working Girls," Tropical settings, Radio, and Easter. The only visual element beyond text is a **subscription coupon** on the left side. The phrase "Obey that Impulse" at the bottom is the sales pitch—urging readers to act immediately on the New Year momentum. There is no political satire or social commentary visible here; this is straightforward magazine marketing from the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW YEAR and a new lease of LIFE are two ot the happiest events on any calendar. When the two events occur together, there’s a double dose of joy in store for everybody. LIFE is making it easier—and cheaper—for you to get a twofold kick out of the current season by putting out this most attractive of subscription offers: six months, twenty-six issues of LIFE, for two dollars. In addition to the actual saving in- volved, there are many reasons why you will want Lire to come to you regularly during the first half of 1926. Our Special Number experts are work- ing (as only experts can work) on as fine an assortment of special issues as any magazine ever produced. Scheduled for early delivery on Jan- uary 7 is the Automobile Number, our annual tribute to the tin horse of the great American highway. This will be followed by the Working Girls’, Tropical, Radio, St. Pat- rick’s, Easter, Travel and Com- mencement Numbers — not New York, N. Y, e send me as LIFES for Six Months, for which I enclose Two Dollars Foreign, $2.8 (C gid $2.40; By the Year, (Canadian, ‘$5.80; Foreisn, 36.60) to mention certain as yet unadvertis- able special numbers and features concerning which you will be informed in due time. Lire, in short, is starting the New Year with the proverbial Bang. We do not hesitate, therefore, to urge you to take advantage of the unusual op- portunity afforded in the coupon on the left. Your name and address, plus a lucky two-dollar bill (or check), will make you a happy recipient of Lire from January to July. And that means twenty-six weeks of the best that Lire has to offer. You'll not regret it. Follow the dotted line to its logical conclusion and— , Oey that L mypulse Peron ts USS" Xo" Makeond ab Bessa ase htior tube Post Ofkes Deets Casadn’ Coprelents Tosh LIVE, fa te wR Yeatee Yotaey dete Sas thal i ting, Jone 8 IND. nt tg Post Qe Ma Bagia Sed Mriteh Posseenionss comicbooks.com