Life, 1925-12-25 · page 31 of 37
Life — December 25, 1925 — page 31: what you’re looking at
What you’re looking at
This page contains **advertising and correspondence**, not political cartoons. The main content is a **letter from Charles Addison Parker**, an advertising copywriter, promoting his services to other advertisers. Parker uses self-deprecating humor about the "Parkeresque way" of advertising—suggesting his style is distinctive enough that competitors might imitate it. He's essentially asking clients to hire *him* directly rather than competitors copying his approach. The **"Now's the Time" section** is satirical commentary listing historical figures who lacked modern conveniences (Moses without a saxophone, Napoleon without a radio). This mocks contemporary obsession with technology and modern amenities. The **Louvain Library Fund appeal** describes Belgium's library destroyed in WWI (1914), requesting American donations for reconstruction—reflecting post-war charitable efforts. The remaining content is **product advertising** for Gastrogen Tablets (antacid) and mentions of published poetry collections. The page reflects 1920s concerns: advertising culture, post-war reconstruction philanthropy, and commercial patent medicines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dear Customers: When you feel that kindly im- pulse coming on to talk about the Parkeresque way of writing advertising... and how scintillating -and-so-forth it is! ... please pay me the compliment of choos- ing the man to tell it to, who is already us- ing good advertising. For he is the very Gentleman-of-the- New-School who is bound to be vitally interested in the spir- it of my work..... Charles Addison Parker Writer of Advertising Copy, 565 Fifth Ave., New York CwWwrn and... oh, yes, LIFE, old dear... any of your dis- cerning readers may have my booklets for the asking. . LIFE - 29 Now’s the Time Moses had to lead the Israelites out of Egypt without the aid of a saxophone. Noah could not turn his ark in. David had to cheer up Saul with a harp instead of a ukulele. Cleopatra never got into the roto- gravure with her asp, Socrates had to take a poison drink long before the days of Prohibition. Napoleon spent his last days on St. Helena without a radio. Catharine the Great could not sell her past to a confessional magazine. Florence Nightingale was never shown in a news reel doing her stuff as “The Angel of the Crimea.” George Washington, our first presi- dent, had to take his exercise on a real horse. Benjamin Franklin spent months in Paris without seeing the Moulin Rouge or getting a divorce. E. J. K. The Louvain Library Fund. Tue Louvain Library was burned by the invading army in 1914—as great a loss in that small country as if Harvard, Columbia and half a dozen of our largest colleges went at one blow. A committee of fifty representative Americans, ex-presidents, cardinals, bishops, statesmen, lawyers, financiers, promised America would restore the Library. The beautiful building being erected will immortalize her part in the World War, and be a memorial to her sons who died on European battlefields. Helpfulness and neighborliness among nations, as truly as between individuals, show a true following of the Prince of Peace. The poor woman of old asked only the crumbs that might fall from the Master's table. From our happy and prosperous America’s many Christ- mas checks, cannot a few crumbs be given to help this Library which means so much—all that she has—to our sis- ter nation, brave little Belgium? Lire has collected $952 towards the Fund. Won't you help a little? s++ $947.00 $.00 Previously acknowledged... J. H. Coleman, Elizabeth, > $952.00 Life and Letters (Continued from page 23) have been collected in a small, attrac- tively bound volume (Small, Maynard) by L. A. G. Strong, which is really saying that L. A. G. Strong has as- sembled what he considers the best poems of 1925. “The Best Plays of 1924-25” have been collected in a large, copiously illustrated volume for the same publishers by Burns Mantle, which is coming a little closer tu the truth. Baird Leonard. Indigestion vanishes ~ | but digestion goes on! ASTROGEN Tablets give you prompt relief from indiges- tion, heartburn and gas— and without interfering with the normal digestive process. The stomach, you see, should be slightly acid—it’s the norma! condition for proper digestion. And bicarbonate of soda, good as it is for many things, leaves the stomach with an alkaline residue which interferes with digestion. How Gastrogen Tablets do their work Gastrogen Tablets promptly telieve hyper-acidity. There they stop! That’s their work. In a few minutes after taking, your stom- ach will be normal—"“in neutral,” —free from alkalines, and digest- ing your food as it should. Your indigestion wili vanish, your heartburn and your distress will be gone and, even if you ate a hundred Gastro- gen Tablets, there can be no bad effect. When they sweeten your stomach they cease to work and pass through your system unchanged. Gastrogen Tablets are mild, safe, effective and convenient. They combat digestive disturbance without retarding digestion. They are pleasant to taste, they purify the breath and they are prompt in the relief they give. Your druggist has them in handy pocket tins of 15 tablets for 20c, also in cabinet-size bottles of 60 tablets for 60c. If you wish to try them be- fore you buy them, send the coupon for free introductory packet of 6 tablets. comicbooks.com