Life, 1925-12-25 · page 3 of 37
Life — December 25, 1925 — page 3: what you’re looking at
What you’re looking at
This is a subscription advertisement for *Life* magazine, presented as a Christmas gift promotion. The repeated cartoon image shows a small figure struggling to carry an enormous stack of papers or magazines—a visual metaphor for the weight and volume of content subscribers receive throughout the year. The ad argues that *Life* makes an ideal holiday gift because it provides year-round entertainment and humor. It emphasizes the magazine's reputation for wit and wisdom, referencing contributions from well-known humorists and illustrators of the era. The copy promises that a *Life* subscription delivers "a treasure of wit and wisdom" to recipients. The subscription coupon at bottom offers one year for $5.00 (with higher rates for Canadian and international delivery), making the economic pitch explicit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
x The Besr Is Yet to Come Y the BEST, we naturally mean Lire. More particularly the 52 issues of Lire that make up the full measure of CHRIST- MAS CHEER. For Lire, as a Christmas gift, is not lim- itedtoDecember25th. Itkeepsoncoming, throughout the year, bringing with it the best of good humor, the height of hap- piness. Lire is a welcome visitor in every Amer- ican home, for it reflects. in each issue, the brightest and most laughable side of our native life. When you send Lire to your friend, or your relative, or to yourself as a gift. you send with it a treasure of wit and wisdom. Lire has always been famous for its con- sistency; it has kept up to its own high standard, in E. S. Martin's editorials, in Benchley’s and Sherwood's reviews, in Baird Leonard's intimate glimpses into the life of Mrs. Pep, in Percy Crosby's Skippy. in the covers by John Held, F. G. Cooper, Robert L. Dickey and Garrett Price, in the illustrations and cartoons by Charles Dana Gibson, Gluyas Williams, Ellison Hoover, Ralph Barton, Don Herold, R. V. Culter, Alice Harvey, Al Frueh, T. S. Sullivant, C. H. Sykes, Rube Goldberg, Oliver Herford and Art Young, and in the satirical brilliance of its jokes, verse and articles. Christmas is with us, and the time has come for you to make a decision: Will you or will you not spread your quota of good will? Let Lire aid you in the solution of this problem. The little coupon below, accompanied by five dollars, will mean Lire for a friend—-and a friend for life! ak ak ea ak PARARARARARARARARARA Obey That Impulse! Please send LIFE for one year to | enclose $... for. . .subscriptions to LIFE to be sent in my name. Please send LIFE for one year to LIFE, 598 Madison Avenue, New York ote Rea RTE aka comicbooks.com