Life, 1925-12-17 · page 6 of 40
Life — December 17, 1925 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Packard automobile advertisement**, not satire or political commentary. The page announces the new Packard Eight model to replace the earlier Twin Six. The advertisement's strategy addresses existing Packard owners: it acknowledges their loyalty ("veteran Packard owners") while persuading them that improvement is possible despite their previous conviction that the Twin Six was unsurpassed. The ad emphasizes the Eight's technical advances—smoother power, easier control, automatic lubrication—positioning it as evolution rather than replacement. The image shows a well-dressed couple with their new Packard Eight in front of an elegant mansion, reinforcing that Packard automobiles signify luxury and social status. The tagline "Ask the man who owns one" was Packard's actual marketing slogan during this era, appealing to peer recommendation and prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A New Measure of Fine Car Excellence HOSE who had owned Packard cars for years were convinced that the Twin Six was the ultimate Packard. They did not believe it was possible to improve upon it. But now these veteran Packard owners are buying new series Packard Eightcars. And they say that the Packard Eight has qualities they had never learned to ex- pect in any car. The new Packard Eight cars give their owners: Wider, more comfortable and luxurious bodies which retain all of the traditional Packard grace and beauty; More and still smoother power com- bined with a new ease of control and freedom from gear-shifting; An unusual economy of operation; And, best of all, the new improvements —the chassis lubricator and the motor oil rectifier which double the life of the car. More, they emancipate Packard owners from the drudgery of constant " oiling and greasing operations. On the new Packards proper lubrication is almost automatic. The owners of Packard Eight cars have had to revise their ideas of how good a fine car can be. The Packard Eight Seven-passenger Sedan Limousine is illustrated—$5100 at Detroit. Packard Eight and Packard Six both are furnished in nine body types, four open and five enclosed. Packard distributers and dealers welcome the buyer who prefers to purchase his Packard out of income instead of capital. PACKARD WHO OWNS ON comicbooks.com