Life, 1925-12-17 · page 37 of 40
Life — December 17, 1925 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content is a humorous **anecdote** about changing social customs in a small town called Jonesville. A traveling salesman notes that thirty years ago, harsh winters forced women indoors from Christmas through Easter. Now, women eagerly embrace winter activities—one woman excitedly anticipates wearing fashionable satin pumps in the snow. The joke plays on modern female liberation: women now participate in outdoor winter sports (skiing) and fashion-forward activities rather than remaining housebound, though the humor suggests some vanity in their enthusiasm. The page features advertisements for: - British War Office field glasses ($9.85) - Munsingwear hosiery and underwear - Life's Dog Calendar The anecdote reflects early 20th-century attitudes about women's changing social roles and the modern embrace of leisure activities and fashion, presented with gentle, good-natured humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All Right If You've Got the Clothes “Wane I started making Jonesville thirty years ago winter was something to be put up with,” said the gray-haired traveling salesman to Clavering Silver- thorne, chief desk man in the Hotel New Trianon, “But I went to call y best customer, the proprjetor of he New Bon Marché, this afternoon, and his stenographer told me he had aken his grandmother out to the ry club to try the new ski-jump. Things used to close down here with the January freeze and not open up again till the ice went out of the river along in March. And cold weather was especially hard on the women folks, who used to be housed up from Christmas till just before Easter; but no Jonesville woman objects to r unless she has no calves; and even then, some of them will wear knickerbockers and hope for the best. I can remember seeing women in the dead of winter all huddled up in a , Wearing hoods and sealskin sacks. But the head barber downstairs says his wife looked out the window this morning and saw the deep snow and said, ‘Oh, goody, now I can wear my new satin pumps!” McC. H. BRITISH WAR OFFICE MODEL FIELD GLASSES $985 POSTPAID Make the Sportsman's Christm Happy—Give Field Glasses Free trial coupon will bring you this Dandeeme e pak Patuh War Ofte Sede Pled Glasses Tee by our Lopase apent at a particulary bot Finished tn ‘Dicskin and black enamel. Finest Sonatic henase, "Rdjunable punaden” Center in extra large beef view. icen tn 40 mm. objective lenses. All glasses Svante th perfect cond tion iT complete ind 2 Deautiful grain = HENDERSON BROTHERS Largest tmporters of field glasses tn America 99 Federal Street Boston, Mass. 1 Gentlemen: Please on 5 days’ free trial one palr W 1 omee Model Piel’ Games. "Rtuer's days’ trial 1 1 Wl either return glasses or remit $9.85. + LIFE Hosiery Underwear UNSING ear Munsingwear is now obtainable in rel as well as in_union suits. The hosiery line comprises an exceptionally large assort- ment of numbers in the wanted colors and materials and is already recognized by i the trade as one of the great hosiery lines of the country. You will find the same fine quality and workmanship in the hosiery that for so many years have characterized all under garments bearing the Munsingwear trade mark symbol. Munsingwear Quality Assures Comfort and Service THE MUNSINGWEAR.CORPORATION - MINNEAPOLIS, MINNESOTA LIFE’S DOG CALENDAR a colorful tribute to the faithful with drawings by R. L. Dickey, Warren Davis, Will Rannells, and Cory Kilvert—dog specialists all. A perfect Christmas gift to all lovers of dogs (and who isn’t?). Price, Prepaid, $1.00 Order your Calendar NOW LIFE, 598 Madison Ave., New York comicbooks.com