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Life, 1925-12-17 · page 34 of 40

Life — December 17, 1925 — page 34: what you’re looking at

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Life — December 17, 1925 — page 34: Life, 1925-12-17

What you’re looking at

This page mixes advertising with editorial content typical of Life magazine's format. The main visual—a silhouetted figure carrying wrapped presents—illustrates "Advice to a Young Man with a Christmas List," promoting Johnston's Chocolates as the thoughtful gift choice. The satirical premise is that Christmas shopping requires good taste and judgment; Johnston's removes the guesswork. The "Mrs. Pep's Diary" column (continued from page 12) humorously chronicles upper-middle-class social life: the diarist receives unexpected payment from editors, struggles with consumer temptation, and hosts tea while maintaining propriety by serving only tea (not "spirituous liquors"). The humor derives from the tension between genteel restraint and modern conveniences—including a telephone service announcing the exact time. The page also advertises Life books and remedies (Mothersill's for seasickness, Forhan's toothpaste). The overall tone reflects 1920s-30s aspirational consumer culture mixed with gentle mockery of social pretension.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

All of the Jobniton favourite boxes are dressed in Special holiday wrappings—gay with the Chriflmas irit ROBERT A. JOHNSTON c Advice to a Young Man with a Christmas List 'HE turmoil of last minute Christmas shopping! The frantic selection of presents — then the doubts — wonder if you selected the right thing for the right person, Not so the wise young man whose unerring judgment and good taste prompt him to send Johnston's +++ His Christmas shopping is simple. And his is the satisfaction of knowing that besides appreciating his gif, each of the recip ients is impressed by his thoughtfulness in selecting candy that they prefer. CHOCOLATES You will find a fhecial agency for Jobniton's Chocolates in one of the better class stores in your neighbourbood OMPANY MILWAUK Books from LIFE CARTOONS FROM LIFE, by Ellison Hoover, with an introduction by Robert Benchley. A collection of Hoover's gayest and best work. (Simon & Schuster.) Price, $1.50. SKIPPY, by Percy L. Crosby. The new- est adventures of America’s favorite son, with a great many of Crosby's smaller drawings and several pages in color. (Greenberg.) Price. $2.00. Or order from LIFE 598 Madison Ave., New York, N. Y. [TRAVEL cc sees cod tapes a cree ean’ travel anywhere in any con- veyance in comfort through its use. , & $1.30 at Drug Stores Base sensed Pret ithe Mothersill Remedy Co., New York owt ERSig Ba SS SEASICK EmMmeEOD Mrs. Pep’s Diary (Continued from page 12) with the arrival of a letter from Mr. Hughes, who edits the D, A. C. News, forasmuch as he said therein that if I had been overpaid for a cer- tain article, as I had timorously in- quired, to think no more about it, but to fare forth and buy myself a hand- some present. And when, later in the day, I put the same suggestion to Mr. Sherwood in connection with my reg- ular copy, he made the same magnifi- cent gesture, so now my faith in a Santa Claus has been rekindled, and the story of Elijah and the ravens does read once more like gospel. Fortune does, indeed, bring in some boats that are not steered. Walking down Madison Avenue, however, I did view in a window the kind of small table that I want beside my chaise-longue, so in, a weak-willed zany, to purchase it, but for the remaining distance home I did gaze upon nought save pedestrians and the traffic, and the next time I go out after being blessed with a windfall, I shall wear either a heavy veil or blink- ers. The telephone a-ringing as I en- tered my house, and it was Bob Akin asking if he could bring some of his cronies over for tea, so agreed, and when they came, I did sit behind my best service and pour tea for them, with no mention of spirituous liquors, until Bob became so fidgety and falsely mirthful that [ was at some pains to keep up the jest, but Sam arrived in time to rescue them from the drouth The Fillmore Hydes to dinner, and whilst we were at cards afterwards, Fillmore did tell me of a certain tele- phone number which, when called, re- peats the correct Western Union time, with no questions asked, and when I accused him of spoofing, he quoth, Step to the telephone and try it. So I did, and a voice came back, Eleven thirty-three. The whole trend of this day has strengthened my conviction that the world is indeed full of a num- ber of delightful things. Baird Leonard, AVE you scen the CHRIST- MAS NUMBER OF LIFE? // not, run—do not walk—to the est news-stand and buy it. | Science proves the danger of bleeding gums OAST defense protects thelife of a nation, gum defense the life ‘of a tooth On the gum line danger lies, If it shrinks through Pyorrhea decay strikes into the heart of the tooth Beware of gum ten- derness that warns of Pyorthea. Four out of five people over forty have Pyorrhe: many under forryaho. Loosening teeth indy care Pyorthea. Bleed- ing gums. toc. Re member — these i flamed bleedngsurs act a3 30 many doce ways for disease germt to ener the synem—infecurg the i] icints er tonuls—or I] causing other ail ments. SPECIALIST iw Oiseases oF THE MOUTH PREPARED FOR THE 1 teeth become frmer Brush your teeth wah Forhan's. It cleans the teeth scientficaPy—heeps them white and clean. UF gum shrckage fas already sero. seartusing Forban's ‘and consult a den- tistimumedsarely for special treatment. 3S and 60c tubes "AN Druga erates 2.2 Ferkan B08 comicbooks.com