Life, 1925-12-10 · page 32 of 36
Life — December 10, 1925 — page 32: what you’re looking at
What you’re looking at
This is a **subscription advertisement**, not political satire. Life magazine—America's leading humor publication—marketed annual subscriptions as Christmas gifts. The page features a classical cherub or putto (child figure) in a wreath, symbolizing goodwill. The pitch emphasizes that unlike single Christmas gifts, a Life subscription provides year-round humor and friendship ("fifty-two times a year"). The copy positions Life as essential to good cheer and social connection, calling it "America's favorite tonic" and urging readers to "OBEY THAT IMPULSE"—a common advertising appeal of the era. **For modern readers**: This reveals how magazines sustained themselves through gift subscriptions and how humor publications marketed aspirational lifestyle value to middle-class readers during the 1920s prosperity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life for a friend Means a friend for 7 Life IP, . : HRISTMAS comes but once Wishing poua Merry Christmas cy . : gs a year (as you have doubtless and here’ a Years Subscriptionto heard); but here is a Christmas om I i 1 fre on gift that comes fifty-two times a year, carrying with it a permanent message of Christmas good will and friendship. Lire is America’s foremost humor- ous publication; more than that, it is America’s favorite tonic. Itis a gift of inestimable value, one that is not shelved and forgotten when the last candle on the Christmas Kise . _— tree has gone out, when the last to all those whose happiness for away. 1926 is assured by your gift of a char perion: t searries Let Lire be your official bearer of udm good cheer this Christmas. Con- sider the friends whose homes will be brightened by Lire throughout the coming year—OBEY THAT IMPULSE! A SENSE OF HUMOR IMPLIES THE SENSE TO SUBSCRIBE FOR I enclose $.... for... .subscriptions Please send LIFE Please send LIFE to LIFE to be sent in my name. for one year to for one year to LIFE, 598 Madison Avenue, New York comicbooks.com