Life, 1925-12-03 · page 9 of 84
Life — December 3, 1925 — page 9: what you’re looking at
What you’re looking at
This is a humorous domestic scene rather than political satire. A young boy named Gerald asks his father why a drinking establishment is called a "club car." The father, identified as "a confirmed wisecracker," responds with a joke: many people in club cars drink Clicquot Club Ginger Ale, so they're called "club" cars because of the beverage's popularity. The humor relies on the father's deliberate misinterpretation of the question—Gerald clearly means railroad club cars, but the father pivots to make a pun about the ginger ale brand. This is actually an **advertisement** for Clicquot Club Company (Millis, Massachusetts) disguised as family humor. The small print beneath suggests the ginger ale appeals to both children and adults, positioning it as a wholesome beverage for families.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gerald (knowing much at nine years, but wishing to know it all): “DAD, WHY DO THEY CALL THIS A CLUB CAR?” Father (a confirmed wisecracker): “BECAUSE SO MANY PEOPLE IN IT DRINK CLICQUOT CLUB GINGER ALE. WHICH WILL YOU HAVE, YOUR OLD FRIEND THE GOLDEN, OR THE NEW PALE DRY?” Perhaps Pale Dry Clicquot appeals more to the grown-up taste than to youngsters; it is 20 delicate, 20 subtle—a true Sec drink. Yet many children like it as much as their old pet “ regular”? Clicquot Ginger Ale. Some people even miz the two to suit their mood. . . The Clicquot Club Company, Millis, Massachusetts. comicbooks.com