Life, 1925-12-03 · page 83 of 84
Life — December 3, 1925 — page 83: what you’re looking at
What you’re looking at
This is a **Gillette Safety Razor advertisement**, not a political cartoon. The page promotes various Gillette razor models as Christmas gifts for men. The decorative wreath framing "The Traveler" model at top is purely ornamental holiday imagery. The ad's rhetoric emphasizes masculine gift-giving: a razor supposedly expresses "friendship" clearly and will make the recipient grateful for years. This reflects early 20th-century marketing that positioned grooming tools as meaningful presents between men. The five models displayed below—The Bostonian, The Big Fellow, The New Standard, The Richwood, and The Tuckaway—are offered in varying price points ($5-$10) with options for gold or silver plating and different cases (leather, mahogany wood). The ad targets middle-class consumers seeking quality gifts. **Historical context**: Safety razors were relatively new technology then, making them desirable luxury items rather than everyday commodities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Traveler: In Gold Plate, $10.00 In Silver Plate, $7.50 Genuine leather case Gillette AT CHRISTMAS, there is one sure way to give your friend- ship an outward expression that a man cannot mistake— give him a New Improved Gillette! It guarantees him a per- fect shave in comfort every day in the year—and he will bless your thoughtfulness as his attachment increases for this faultless shaving instrument. GILLETTE SAFETY RAZOR CO., BOSTON, U. S. A. The Bostonian: The Tuckeway: ¢ In Gold Plate, $6. In Gold Plate, $6. In Silver Plate, $5. In Stlves Plate, $5. . 4 The Big Fellow: ‘The New Standard: The Richwood: I In Gold Plate, $6. In Gold Ptate, $6. In Gold Plate, $6. In Silver Plate, $5. In Silver Plate, $5. In Silver Plate, $5. Mahogany finish wood case comicbooks.com