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Life, 1925-12-03 · page 79 of 84

Life — December 3, 1925 — page 79: what you’re looking at

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Life — December 3, 1925 — page 79: Life, 1925-12-03

What you’re looking at

This satirical piece mocks the journalistic style of early 20th-century newspaper writing. A father attempts to tell his children classic fairy tales (Red Riding Hood, Jack and Jill), but his newspaper-editor children interrupt, demanding he rewrite the stories in sensationalist journalistic language. The humor lies in the contrast: innocent children's tales are transformed into crime reports with dramatic "leads" ("Gnashing his teeth in a vain effort to..."). Harold, who "had aspirations to be a newspaper man," critiques his father's storytelling as if editing copy, complaining the narrative lacks punch and proper journalistic structure. The satire targets contemporary newspaper conventions—overwrought headlines, sensationalism, and formulaic reporting that reduced human interest to clinical facts. By showing children parroting newspaper jargon, Life ridicules how pervasive and absurd these journalistic habits had become. The facing Edgeworth tobacco advertisement is unrelated product placement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Christmas gift for pipe-smoking bank presidents —and others What better example of the true Christmas spirit than this letter of Mr. Johnson, a Nebraska bank president: Larus & Bro. Co. Richmond, Virginia, Gentlemen: One of my customers presented me, at Christmas time, with a half-pound tin of Edgeworth, out of appreciation for ser- vices rendered in probating his father's estate. In thanking him for the gift I told him that it appealed to me for two rea- cons—the spirit in which it was given, and the fact that he remembered the kind of smoking tobacco I have used for the past ten years. He made use of an expression which will you and which appealed to me. The expression used was, “Us fellows who smaxe Edgeworth never forget one another.” Very truly yours, J, V. Johnson. Of course, in this case, Edgeworth heppened to be the recipient’s ten-year favorite tobacco. But in other cases the gift serves as a happy introduc- tion to Edgeworth. interest To make it still easier for “us fel- lows who smoke Edgeworth never to forget one another,” the 16-ounce glass humidor jar and the 8-ounce tin are provided at Christmas time with appro- priate wrap- pings. Each size contains Edgeworth Ready- Rubbed and is packed in a decorated gift carton printed in colors. Please ask your tobacco dealer for the Edgeworth Christmas packages. If he will not supply you, we gladly offer the following service to you: | Send us $1.65 for each 16-ounce jar, and 75¢ for each 8-ounce tin to be shipped, also a list of the names and addresses of those you wish to remem- ber, with your personal greeting card for each friend. . We will gladly attend to sending the Christmas Edgeworth to your friends, all delivery charges prepaid. Personal: If you are not personally acquainted with Edgeworth, send your name and address to Larus & Brother Company, 16L South 21st Street, Rich- mond, Va. We will send you free samples — generous helpings both of Edgeworth Plug Slice and Edgeworth Ready-Rubbed. Edgeworth is sold in various sizes. Both Edgeworth Plug Slice and Edge- worth Ready-Rub! are packed in small, pocket-size packages, in hand- some humidors, holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If pour jobber cannot supply you with =dgeworth, Larus & Brother Company will gladly send you prepaid by parcel Post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth y-Rubbed for the same price you would pay the jobber, LIFE The City Editor at Home “TELL us a story, Daddy!” begged little Helen, climbing to her father’s knee, “Tell us the one about little Red Riding Hood!” “Yes, do!” echoed Harold, who had aspirations to be a newspaper man like his dad. “All right,” consented Daddy. “Here goes!” The children Daddy began: “How a seven-year-old girl foiled a savage wolf which was attempting to impersonate her grandinother, was re- lated here to-day by Red Riding Hood, of 1637 Park Avenue. The little" “I don't like that lead, Daddy!” Harold interrupted. “I think you'd hold our attention better if you'd start something like this: ‘Gnashing his teeth in a vain effort to—’ and so on.” “Harold is right, Daddy,” Helen agreed. “Maybe you'd better tell us about Jack and Jill.” “Jack Goose, eight-year-old school- boy, was treated at the emergency hos- pital to-day for a severe contusion of the forehead, received when he and his sister, Jill——” “Wait, Daddy!” Harold broke in. “That's rather long, and you know you shouldn't start with a name if you can avoid it, Why not begin it: ‘Dashed to the bottom of the cliff at the foot of Eighth Street, two children nar- rowly escaped serious injury to-day?” “Oh, very well,” Daddy assented. “Frightened by a huge spider which she discovered sitting next to her in a cafe- teria this morning, Mary Muffet, 20 and pretty, became so—” “Just a minute, Daddy!” Harold begged. “That phrase ‘20 and pretty’ is about as trite as ‘high-powered auto- mobile,’ and most papers won't stand for it at all, Try again!” “Charging desertion and extreme cruelty, Peter P. Pumpkineater sought a divorce from Martha Pumpkineater to-day. Mrs. Pumpkineater denied—” iow, Daddy, I abhor details of divorce cases!" Helen protested. “By all means, keep sordid details out of your stories,” “If you think your four-room flat is crowded,” Daddy began once more, “what would you do with a dozen children in a—” “Aw, I know that one!” Harold grumbled. “You might make the Sun- day supplement with that sensational stuff about living in a shoe, but I don't think there’s much news value in it! Come on, Helen, let's listen to the radio,” Allan R, Bosworth, cuddled close, and Untarnished MAvre: Aren't you ashamed to listen to so much gossip? Ctara: Oh, no. I just don't believe it! Strange “Life” that has no Southern California in it! Yes, you hear it occasionally—something like this: “Been to Southern California?—sure, go there every year. Be there January 1st this year. You haven't,eh. What—can't get away from business? O4,—one of THOSE fellows!” (Thinking, now) Just the kind of bird that needs to go—tale his whole famdy—geta new deal. Golf, motoring, riding, sightseeing, old Missions, palm tices, orange groves, mountains, sea, Springtisne 3ir, sunshine, Bowers—put new pep into him and bis wile and bods. Fresh viewpoint, Out of old rut. Everybody needs it once ina while, Too much same- ness. Change—greatest thing in the world. Thinks business will bust. Error. Too much ego. Ought to send coupon be- low there. Sce his nearest railroad ticket agent. His doc tor, if that doesn't get bias, Living costs?—low. Rates and rents?—very reasonable. No excuse. Most be a strange life with ‘ho Southern Cahfornia in it. Take my advice, be'd cut loose and do it. "“Tned it. Know. Greatest thing in the world for anybody. outhern California Year 'Round Vacation Land Supreme At-Year Cue or Sourmran Cauroania, Dept. N-12, Chamber of Commerce Bidg. Los Angeles, California. 1 am planning to visit Southern California this winter. Please send me your free booklet about Southern Siem ‘vacations. fe booklets tell the attractions ties which T have checked. . er es D Los Angtles D Orange O Riverside O San Bernardino) Santa Barbera OQ Ventura especially counties comicbooks.com